Shayli Roiz: "oh my gosh yall IG is a drug"
████: "Lol, I mean, all social media. We're basically pushers"
Shayli Roiz: "Seriously it is! We are causing Reward Deficit Disorder bc people are binging on IG so much they can't feel reward anymore…like the…
Melissa ████: "hey yall, was chatting with Tomas about how many people are complaining about sexualized content getting recommended to them in Reels"
Melissa ████: "Some really yucky content. We're sexualizing underage girls, promoting some very i…
Darius Kilstein: "Ya I see this as two workstreams that are separate but related.
1. Keep regulators away, keep teens engaged
2. Make teens safe
I think where Growth is coming from is that for us, we only really have bandwidth for 1/."
████: "[W]hat's your sense of the headwinds for bold social comparison interventions like Daisy, which may be associated with (not yet crystal clear) impacts on traditional metrics?"
Charles Sismondo: "The feedback we got in our IG leads review recogniz…
████: "do you happen to know the status of the IG Smart Defaults launch?"
Vaishnavi Jayakumar: "I do – we were initially supposed to launch private by default on september 2 after approval from IG leads, but that has now been scrapped due to growth conc…
████: "basically having 2 options with different levels of impact on metrics, wb, policy etc and let ████ decide based on the results"
████: "from our side we can only say we obviously want the one with less impact on metrics as a growth tea…
████: "At the review last week, we discussed that there is a very high bar to make a ship case for Daisy... the recommendation is to develop a comms plan to roll back Daisy."
████: "There are downsides to Daisy, but I think it is one of the clear…
Kristin Shay Hendrix: "Totally. The teens findings were very, very concerning, though. So I want to do this right and not screw it up."
Kristin Shay Hendrix: "It was a pretty controversial/contentious Zuck review with Adam and Fidji not being in alignment."
…
"Are we comfortable launching private-by-default for teens with the identified retention and engagement drops?"
"We want to make Instagram a safer space for teens. Instagram is behind the industry on keeping our platform safe for minors. Other platforms, incl…
"Instagram Reels launching globally on August 5: Ahead of the launch, we have been reviewing curation guidelines, ensuring integrity measures are in place, and tracking cases of under / over-enforcement on Reels. Reels have also been integrated into the curren…
"[W]ork is not planned to prevent FB and IG adults from initiating messages to IG minors. Limited country tests and data analyses have shown that ████ can demonstrably reduce CEI sharing but product leadership has been unwilling to prioritize these mitig…
████: "Our policies only cover the explicit sexualization of minors. Recently we saw an uptick in hi-pri escalations showing trends of implicit sexualization of minors, particularly on IG. These escalations have received extensive media coverage in the U…
████: "[W]hat specifically are we doing for child grooming (something I just heard about that is happening a lot on TikTok)?"
████: "Somewhere between zero and negligible. child safety is an explicit non-goal this half. I'd argue we're making it w…
████: "[D]id Core Dims confirm that their age models are optimized to catch age-lying minors and not age-lying adults? I thought it would be operational for both sets of age-liars."
████: "yep, definitely confirmed that their focus has been on mis…
Sayed Otaru: "The CI team has concluded a study (the numbers have not yet been formalized) and currently show that 500,000 IG underage accounts receive IIC on a weekly basis."
Chris ████: "I want to call your attention to the follow *non*-goal: "we will…
Shayli Jimenez: "Hello everyone, Thanks so much for your attention to the Teen Fundamentals research I shared yesterday. This first phase of research was a foundational step towards getting our footing on what we know about this user group both in and out of t…
"As part of the Discoverability work in the Child Safety space, we created an Instagram test user to simulate the seeking behavior of a bad actor."
"In less than 24 hours, we followed 70 accounts, which resulted in:
• Our Feed, Explore and Recommended Account…
"Starting new teens in a default restricted reachability setting significantly reduce the volume of overall unwanted interactions in DMs"
"Recommendations: Don't change the current default interactions model: doing this would cause people to miss out on too m…
Kristin Hendrix: "Research Objectives... Discover 'Age Up' and IG onboarding opportunities across the adolescent development process."
"We will start our work in the US and expand to other high priority markets, e.g. India, Brazil and Japan and capture insigh…
████: "I added some more wording to directly link it to 'problematic use,' but I think most product teams dont understand that this is a euphemism for screen addiction or similar issues."
Margaret Stewart: "We should avoid the term 'addiction'. Problema…
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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.