Hartnett Deposition Exhibit 6 - SME Witness Prep Notes (Youth Ads, U13 Enforcement, Backlog, Soft Matching)
Research & report · 9 pp
Meta's internal documents produced during litigation.
488 records · How documents are sourced
111 records · Meta's internal records
Research & report · 9 pp
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Research & report · 3 pp
"People Misrep team, owning the Underage E2E reporting and enforcement flow, focuses on impersonation problems, where age plays a relatively minor factor, resulting in an overall lower priority and understaffed on the Underage domain." "The Underage reporting…
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Research & report
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Research & report · 12 pp
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Research & report · 5 pp
"Overall Takeaways/Recommendations: We are currently planning to sunset Take A Break as part of time management consolidation. This aligns with the fact that teens mostly have short sessions. Take A Break is likely not the appropriate market fit time managemen…
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Research & report · 5 pp
"Entire Feed Ranking has a great half. Connected Ranking side, we exceeded our global cap-15 session goal and VPV goal. Blending/IFR joint-holdout also exceeds both global and teen cap-15 session goals. This is nearly mission impossible, when we set up goals i…
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Research & report · 13 pp
"Following the first Wall Street Journal article, the Child Safety Task Force has been working to tighten our existing child safety protections. This included work to ensure that Risky Adults (i.e those with specific Malicious Child Safety Actor - MaCSA scores…
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Research & report · 11 pp
"Almost all participants thought that younger users and new users should be defaulted to private" "• Almost all participants across ages believed that a young person's account (e.g., anyone below 11-13, and in some cases up to 15) should automatically be priv…
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Research & report · 2 pp
"We want to share a summary of learnings and suggestions for next half in this post... Given sampled teen and overall data, we verified that (1) more teen data leads to consistent teen NE wins and wins for overall NE in most cases; (2) teen data is more effici…
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Research & report · 21 pp
"Prioritization. I think this has improved meaningfully in the past 12-24 months. Adam has been extremely clear about our focus on teens. This, combined with a more concise set of topline metrics, and more consistency in our stated product priorities, means th…
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Research & report · 5 pp
"My primary goal was to ensure the app remains culturally relevant as measurement by sessions, time, and sharing, particularly with teens. Overall this went well. Reels have driven time to all time highs at ~41.9m per DAU globally and ~37.4m in the US. Session…
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Research & report · 18 pp
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Research & report · 19 pp
"The Internal Audit (IA) team has completed the IG Youth Well-being Assurance Audit - Phase 1. This report is rated as 'Significant Improvements Needed' with 3 High, and 14 Medium risk observations." "Key observation themes are summarized below: - Inconsiste…
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Research & report · 3 pp
"FACEBOOK'S INSIGHTS WORK: PROBLEMATIC USE External research has [ HYPERLINK "https://akjournals.com/view/journals/2006/8/1/article-p169.xml" \h ] that excessive use of social media can result in riskier decision-making patterns associated with substance use …
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Research & report · 5 pp
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Research & report · 1 pp
"We have data to show that Teens have higher prevalences of violating content than Non-Teens (1.4x-1.8x SWOP), driven by Bullying (1.9x-3.1x) and SSI (1.8x-3.8x) and Cold Start users have higher prevalence of violating content (1.3x-2.8x SWOP) driven by Nudity…
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Research & report · 4 pp
"User impact: Teens receiving DM requests from unconnected adults, breaking public commitment that we made. 2 specific potential issues being investigated: "Account without predicted age (but with stated age) potentially are not included in the logic to block…
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Research & report · 4 pp
We currently preserve underage data for up to 180d after being disabled - Youth pXFN have warned us that this is not defensible to regulators (particularly COPPA)
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Research & report · 73 pp
"[T]he majority of clinicians believe that social media can be addictive (US:85%, UK: 79%, BR:84%)"
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Research & report · 9 pp
"Monitoring SLA and job inventories (enforcement, appeals) / Taking actions to prevent SLA dropping, backlogs building, or jobs expiring: Maintaining our commitments to enforce underage policies and unblock falsely checkpointed accounts within a reasonable tim…
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Research & report · 7 pp
"My daughter ████, now 16, is what we call an experimenting creator. She posts about cars, and in a recent post, someone commented, 'Get back to the kitchen.' It was an awful experience for her -- she tried to report it, to no avail, as this is something…
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Research & report · 24 pp
"Overall, while IG Reels has generally implemented the SOX controls required for ad products, several areas in content integrity and product features need significant improvements. IA identified 4 High risk, 20 Medium risk, and 3 Low risk observations during t…
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Research & report · 9 pp
"Reels featuring kids/tweens, and teens (i.e., 0-15) dancing and posing are pervasive, and often show up on people's Reels experience, even in cold starts. While much of this content is benign (they may be uninteresting to users, but not necessarily harmful), …
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Research & report · 10 pp
"Our overall growth in the US has plateaued and we've recently seen concerning decline in US Teen growth, especially with early teens, indicating an existential threat for not just IG but the company overall. The Growth team's top goal this half is to reverse …
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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.