Meta & Children's Online SafetyIG US: Q3 Creative Assets
Presentation · 11 pp
"Goal Drive consideration (& ultimately preference) for IG among teens in service of long term teen MAU growth" "Target Audience Teens(13-17), US)"
Documents
Meta's internal documents produced during litigation.
488 records · How documents are sourced
42 records · Meta's internal records
1excerpt
Teen Time Spent and Time Spent Product SOTU
Research & report · 5 pp
"Overall Takeaways/Recommendations: We are currently planning to sunset Take A Break as part of time management consolidation. This aligns with the fact that teens mostly have short sessions. Take A Break is likely not the appropriate market fit time managemen…
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Chat: imagine going out in public and telling people we rank their kid's facebook by what makes them consume the most content IDs lol
Messages & email · 8 pp
████: "They should audit every surface team's goal across the company, think about whether we would be comfortable telling the world that we are optimizing for x for their kid, and when the answer is no, come up with a defensible alternative." [Redacted…
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Email: Q4 Pre-Earnings Ads Sentiment and Supply Update
Messages & email · 5 pp
████: "In 2024, the organic IG Reels watch time budget will increase from -6.4% to -7.8% to account for the impact of Reels ad load increases on Reels consumption. The impact of Reels ads on engagement is typically immediate on Reels organic watch time, …
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Feed Ranking HPM
Research & report · 5 pp
"Entire Feed Ranking has a great half. Connected Ranking side, we exceeded our global cap-15 session goal and VPV goal. Blending/IFR joint-holdout also exceeds both global and teen cap-15 session goals. This is nearly mission impossible, when we set up goals i…
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Email: the algorithm is absolutely tuned to maximize engagement in an maximally empirical, principle-less way
Messages & email · 2 pp
"[S]o, relevant to the lawsuits, and some foreshadowing from Mark in Q&A just now –– basically the company position is that time spent and engagement metrics proxy user value and we are 'not' just tuning the algorithm to keep people scrolling as much and as lo…
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Chat: it's literally just mathematically optimizing for vpvs and sessions for teens as with everyone else
Messages & email · 11 pp
████: "Are the compliance people reading the same litigation and legislation that I am?" ████: "I am asking the same question" ████: does ████ realize how the core algo is set up? Like it's literally just mathematically optimizing for…
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Chat: We literally are optimizing teen feeds for engagement.
Messages & email · 3 pp
████: "I feel like i'm reading totally different litigation and legislation than our org leaders… We literally are optimizing teen feeds for engagement. We can change that, but none of the YIPs actually address this core issue." ████: "[D]o we do …
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Email: Instagram update 9/11/23
Messages & email · 3 pp
"It's important to remember how crucial teenagers are to Instagram. They are early adopters, tend to have a fair amount of free time, and actively explore their identity… That's why it's so important that we stabilize Instagram teen DAP in countries where the …
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Email: H2'23 FB App Goal Map, Goals and Goal Metric Targets
Messages & email · 7 pp
"OUR FACEBOOK GOAL METRICS...Business Value: Revenue Weighted Time Spent (rTS)" "ANNOUNCING OUR GOAL METRIC TARGETS... Business Value: rTS: 238.7M (-0.9% YoY)"
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Chat: we probably shouldn't have ranking primarily driven by p(eyeballtime) and p(engagement), which is how it currently works
Messages & email · 2 pp
"Teens are still developing, novelty-seeking and impulsive . . . Cool, so we probably shouldn't have ranking primarily driven by p(eyeballtime) and p(engagement), which is how it currently works."
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IG Feed Relevance Working Group
Research & report · 2 pp
"We want to share a summary of learnings and suggestions for next half in this post... Given sampled teen and overall data, we verified that (1) more teen data leads to consistent teen NE wins and wins for overall NE in most cases; (2) teen data is more effici…
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Adam Mosseri 2022 H2
Research & report · 5 pp
"My primary goal was to ensure the app remains culturally relevant as measurement by sessions, time, and sharing, particularly with teens. Overall this went well. Reels have driven time to all time highs at ~41.9m per DAU globally and ~37.4m in the US. Session…
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Company Milestones
Presentation · 19 pp
"Stabilize teens MAU in the US and globally" "40 minutes per DAU * 1.5B DAU"
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Email: Teen Well-being Communities 11/8 check-in
Messages & email · 4 pp
"Past research on problematic use on Facebook, as well as prior academic research suggests the existence of a U-shaped curve, where people with a moderate number of sessions report the lowest rate of problematic use. As session count increases, more and more p…
3excerpts
Chat: we really need to take a very close look at what sessions (metric) is doing to vulnerable sub populations
Messages & email · 4 pp
Miki Rothschild: "I just watched the social dilema yesterday and it made me sad b/c while I don't agree with a lot of what they say there's some truth to it. Have you watched it?" ████: "Yes the day it came out… I agree with the core points… like there …
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Email: Max/Adam Monthly 1:1 Follow-up
Messages & email · 2 pp
"No one wakes up thinking they want to maximize the number of times they open Instagram that day. But that's exactly what our product teams are trying to do."
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Chat: there is a new netflix doco basically saying we're creating a world of addicts
Messages & email · 4 pp
Darius Kilstein: btw there is a new netflix doco basically saying we're creating a world of addicts ████: Interesting. Yeah I was listening to an audio book yesterday about how people said they didn't like Facebook Newsfeed, just like how Netflix users …
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Memo | Horizontal Findings on IG Competitors from Teen Research
Research & report · 7 pp
"Repeatedly over the past year, across topics and workstreams, we've heard teens complain bitterly about Instagram's non-chronological feed... Although the non-chronological feed fuels increased time spent on the site, teen users say that it makes it much more…
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Facebook App - H1 2019
Research & report · 17 pp
"We are on track to beat top-line goals across DAP, MSI, sessions and time spent. In particular, visitation to Facebook ('sessions') has angle changed upwards this half compared to 2018. Both time & sessions are growing across all regions and session is also g…
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Time Spent MVP
Presentation · 26 pp
"More people are using Instagram longer, and more frequently, than ever before." "MAP + 37% YoY" "DAP + 36% YoY" "Avg daily time spent + 16% YoY" "Avg daily sessions/DAP + 9% YoY" "Avg time spent/session +8.1% YoY" "WHEN USAGE IS NOT WELL-MANAGED, IT CAN Int…
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Time Spent: The Research Journey
Presentation · 13 pp
• "These teens reported that while their phone didn't wake them at night, it was a constant distraction during both the night and the day" • "Before bed, these teens used their phone to decompress after a long day, but felt compelled to respond to messages/not…
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Feb 2018 Youth Small Group Update
Research & report · 5 pp
[High School Communities]: "[W]e learned that increasing high school profile completion drives engagement and DAP, as it makes it easier for Teens to message each other and join peer-heavy groups. We're investing in aggressively driving high school profile com…
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H2/H1 2018 Youth Team Review
Research & report · 22 pp
"For Tweens, we need to develop a strategy to get them onto Messenger and Facebook." "We formalized our Youth Defense Task Force, tools and dashboards. This team focuses on building pipelines and systems to detect and respond to experiments and rollouts acros…
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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.