Meta & Children's Online Safety

Documents / Chat: what's your sense of the headwinds for bold social comparison interventions like Daisy

Chat: what's your sense of the headwinds for bold social comparison interventions like Daisy

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Narratives:Profits over Safety

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Wednesday 2 September 2020

11:54████One juicy question I forgot to ask you both live: what's your sense of the headwinds for bold social comparison interventions like Daisy, which may be associated with (not yet crystal clear) impacts on traditional metrics?
12:01Charles Lawrence SismondoThe feedback we got in our IG leads review recognized this as a big problem that IG core mechanics makes worse, but one we should address. The difficulty in executing on a bold bet was recognized, with the comparison to Daisy also made. From a 'people first' perspective we have support to deal with the problem, but the headwinds will be the core mechanics itself and making sure we account for the impact on growth and engagement metrics. There is also an acknowledgment, when you zoom back, that if IG makes people feel bad about themselves, we lose in the long run. I think in general the desire is to see bigger impactful moves that address the problem.
12:03████Are there clear next steps for Daisy itself?
12:03Charles Lawrence Sismondomight be better able to answer this one, I'm out of the loop on where Daisy going wide is
12:05████last I heard, this was stuck on needing FB app to have a equivalent so there's a coherent approach across apps per Mark review for integrity launches, we've gotten clearer guidance from Cox reinforcing that for proactive comms launches we need coherence across apps maybe there would be an exception if super urgent for an app, with clearly measurable impact
12:05████meantime afaik, the IG teams that were working on this have been super busy making very large changes to how IG feed works
12:06████and the reorg from a couple weeks ago also disrupted the teams that were on this
12:07████so I doubt that there's anything active near-term here and we'd need a bigger plan to get it going having a more solid positive impact measurement plan would probably be key to 2021 progress if we wanted to push here
12:07████I assume the large changes to how IG feed works are not to unblock or otherwise related to Daisy specifically?
12:10████not about Daisy, no
12:10████about general IG ecosystem health
12:10████generally feed wasn't getting much attention for a few years as Stories dominated
12:11████there's a renewed awareness that feed is particular important for "interests" use cases (vs. friends an family, which maps to stories, or entertainment, which maps to Reels)
12:12████examples of new work in IG feed: - feed recs (publicly "suggested posts") - stories in feed units and reels in feed units
12:15████Got it and awesome. This clarity really helps me and the health team contextualize our work on non-IG surfaces super appreciated.