Meta & Children's Online SafetyHartnett Deposition Exhibit 6 - SME Witness Prep Notes (Youth Ads, U13 Enforcement, Backlog, Soft Matching)
Research & report · 9 pp
Documents
Meta's internal documents produced during litigation.
488 records · How documents are sourced
389 records · Meta's internal records
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[AC/Priv] Underage Reporting and Enforcement - XI/CSI
Research & report · 3 pp
"People Misrep team, owning the Underage E2E reporting and enforcement flow, focuses on impersonation problems, where age plays a relatively minor factor, resulting in an overall lower priority and understaffed on the Underage domain." "The Underage reporting…
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Email: FYI I don't think we can stop recommending teens to adults through AYSF on Instagram
Messages & email · 2 pp
Adam Mosseri: "FYI I don't think we can stop recommending teens to adults through AYSF on Instagram. If I'm reading the data correctly that'll stop roughly one third of teen follows that come from AYSF, which suggests that we'd be breaking something meaningful…
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IG US: Q3 Creative Assets
Presentation · 11 pp
"Goal Drive consideration (& ultimately preference) for IG among teens in service of long term teen MAU growth" "Target Audience Teens(13-17), US)"
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People Disagree Content Seen by Teens Reporting Different Levels of Body Dissatisfaction After Viewing Content on IG: Directional estimated group differences from content analysis with wave 1 MYST data
Research & report
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Teen Time Spent and Time Spent Product SOTU
Research & report · 5 pp
"Overall Takeaways/Recommendations: We are currently planning to sunset Take A Break as part of time management consolidation. This aligns with the fact that teens mostly have short sessions. Take A Break is likely not the appropriate market fit time managemen…
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Email: Trends in Financial Sextortion: NCMEC CyberTipline data
Messages & email · 67 pp
"Financial sextortion cases predominantly impact boys age 14-17" "1 in 8 Of those who reported impact described thoughts of suicide or self harm." "IG is the leading platform reported for initial meeting [45%]" "IG was the leading platform for both threats …
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Chat: We found groups of new teen users who see Reels just filled with sexualized media after sexualized
Messages & email · 3 pp
"This is so crazy to me…We found groups of new teen users who see Reels just Filled with sexualized media after sexualized…like their whole tab" "The way we found this was so crazy. We looked at Reels VM scores for some users of interest and found that there …
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Project Gryffindor Phase II Vision
Presentation · 38 pp
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Chat: given MZ is in testimony there is a sev in progress on search results for CS
Messages & email · 2 pp
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Chat: imagine going out in public and telling people we rank their kid's facebook by what makes them consume the most content IDs lol
Messages & email · 8 pp
████: "They should audit every surface team's goal across the company, think about whether we would be comfortable telling the world that we are optimizing for x for their kid, and when the answer is no, come up with a defensible alternative." [Redacted…
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Email: Q4 Pre-Earnings Ads Sentiment and Supply Update
Messages & email · 5 pp
████: "In 2024, the organic IG Reels watch time budget will increase from -6.4% to -7.8% to account for the impact of Reels ad load increases on Reels consumption. The impact of Reels ads on engagement is typically immediate on Reels organic watch time, …
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Email: My understanding… is that we had no filtering of recommending potentially suspicious adults to each other prior to the TF.
Messages & email · 49 pp
Gabriel ████: "(l) Yes on PYMK, but with the specifics of a/ MaCSA>0.3 to Minor: Filtered b/ Minor to MaCSA >0.3: Filtered except where 2 year age gap c/ Minor to MaCSA >0.6: Filtered with no age gap (2) There were some filters in place prior to taskforc…
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Chat: prior to the CSTF, we were recommending minors to potentially suspicious adults and vice versa in PYMK.
Messages & email · 5 pp
"Prior to the Task Force, we had some limitations the recommendations between minors and potentially suspicious adults, but they didn't cover everything and we're always bi-directional. As part of the task force, we rolled out bi-directional protections to, mo…
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IG Brand in App Insights
Presentation · 15 pp
"Over the course of 2024, our work will ladder to the following four outcomes… Drive acquisition of teens" "For both existing and new products, we will evaluate their potential for teen resonance as well as the ways that they unlock user value." "Acquiring n…
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Feed Ranking HPM
Research & report · 5 pp
"Entire Feed Ranking has a great half. Connected Ranking side, we exceeded our global cap-15 session goal and VPV goal. Blending/IFR joint-holdout also exceeds both global and teen cap-15 session goals. This is nearly mission impossible, when we set up goals i…
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Chat: it is concerning that our systems almost classify [CSAM] as an interest category, and will serve a ton of it if we think a user likes it.
Messages & email · 1 pp
Praveen ████: "shared: Instagram_Instagram_s_Algorithm_Delivers_Toxic_Video_Mix_to_Adults_Who_Follow_Children_-_WSJ.pdf" Tomas Kabbabe: "It is true that the article seems like an intentional hit piece… But at the same time, some of the content shouldn't…
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Unlocking new networks through school communities
Presentation · 31 pp
"Objective - Unlock the ability for high school and college students to discover and connect with people from school (Phase 01) and provide a safe space to be authentic and build community with schoolmates (Phase 02), to give teens a new reason to join/find m…
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Chat: Flagging this new video Horwitz just sent of the AYSF recommendations
Messages & email · 4 pp
Andy ████: "Flagging this new video Horwitz just sent of the AYSF recommendations for one of the Instagram accounts he's used to do this child safety research. Can we please look into this? I'd have assumed at this point the steps we've taken would have…
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Teen Support for SSI & ED: Moving towards an industry leading position · IG Well-being
Presentation · 56 pp
"We know that SSI and ED have a significantly disproportionate large teen audience. SSI and ED SWOP among teens is ████ higher than among adults on IG (query). When examining consumption patterns among high consumers (>= 8 pieces of violating content) of…
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Email: the algorithm is absolutely tuned to maximize engagement in an maximally empirical, principle-less way
Messages & email · 2 pp
"[S]o, relevant to the lawsuits, and some foreshadowing from Mark in Q&A just now –– basically the company position is that time spent and engagement metrics proxy user value and we are 'not' just tuning the algorithm to keep people scrolling as much and as lo…
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Chat: it's literally just mathematically optimizing for vpvs and sessions for teens as with everyone else
Messages & email · 11 pp
████: "Are the compliance people reading the same litigation and legislation that I am?" ████: "I am asking the same question" ████: does ████ realize how the core algo is set up? Like it's literally just mathematically optimizing for…
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Chat: We literally are optimizing teen feeds for engagement.
Messages & email · 3 pp
████: "I feel like i'm reading totally different litigation and legislation than our org leaders… We literally are optimizing teen feeds for engagement. We can change that, but none of the YIPs actually address this core issue." ████: "[D]o we do …
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Email: Re: adult-minor connections
Messages & email · 5 pp
Monika Bickert: "I wanted to get your thoughts on the options in this doc about how to restrict recommendations of minors and adults to one another. My sense right now is that Product is wedded to Option 1 (status quo: cut out "risky adults" from recommendatio…
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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.