Meta & Children's Online SafetyEmail: Internal Audit Report: IG Youth Well-being Assurance Audit - Phase 1
Messages & email · 2 pp
Documents
Meta's internal documents produced during litigation.
488 records · How documents are sourced
31 records · Meta's internal records
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Company Milestones
Presentation · 19 pp
"Stabilize teens MAU in the US and globally" "40 minutes per DAU * 1.5B DAU"
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Financial Sextortion in Instagram Direct
Presentation · 24 pp
"[Bad actor number 2] had a total of 900 message threads within a few months With 338 reactive reports against both the account and message threads. Many of these reports contained signals of sextortion. However, you'll see none of them were actioned for sexto…
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Instagram Youth Well-being Assurance Audit - Phase 1 Audit Report
Research & report · 19 pp
"The Internal Audit (IA) team has completed the IG Youth Well-being Assurance Audit - Phase 1. This report is rated as 'Significant Improvements Needed' with 3 High, and 14 Medium risk observations." "Key observation themes are summarized below: - Inconsiste…
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Problematic Use On-Platform Measurement
Presentation · 120 pp
"Users' perceived control can be validly measured across age cohorts with questions assessing low attentiveness around platform use (i.e., spending more time, checking, and consuming content without realizing it) and low capability to change platform use (i.e.…
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Email: Adult bad actors were successful in sextorting minors and adults on IGDM because we did not proactively detect these bad actors or their violating content and conversations
Messages & email · 1 pp
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IG Mental Well-being: Multi-half Strategy
Presentation · 46 pp
"56% of IG teens surveyed say it's difficult to manage how much time they spend on social media and 14% say IG makes it worse" "Teens and young adults are more likely to report experiencing problematic use, consistent with developmental differences in self-co…
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Chat: Feed Relevance consistently distributes SSI vpvs to teenagers
Messages & email · 2 pp
████: "Can I please see the Mercury project results? ████ led me to ████ who is... not being responsive." ████: "I actually DON'T have access to those results myself, as they were kept pretty confidential... all that is to say, happy t…
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Introducing IG Marketing Insights
Presentation · 65 pp
"Teen needs are a function of biological development… Social media apps can fill these evergreen teen jobs" "Instagram has an existential crisis with Teens who are turning to other platforms. Retaining teens is key to the long term health of our business and …
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Late Night Use: IG Mental Well-being, Problematic Use • Strategy and Design
Presentation · 66 pp
"33% of teen sessions between 12 am and 4 am start due to a notif (26% receive and click after midnight)" For users with late night PU behaviors: "An average of 40% of teen's sessions, start from a notification or an app badge." and "18% of dau start a sessio…
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Literature Review: Understanding Consumer Perception of Facebook App Integrity and Privacy
Research & report · 3 pp
"FACEBOOK'S INSIGHTS WORK: PROBLEMATIC USE External research has [ HYPERLINK "https://akjournals.com/view/journals/2006/8/1/article-p169.xml" \h ] that excessive use of social media can result in riskier decision-making patterns associated with substance use …
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Late Night Use: IG Mental Well-being, Problematic Use • Strategy and Design
Presentation · 10 pp
"we estimate that 18.3% of IG teen users exhibit behaviors associated with PU." "negative impact of poor sleep is well-documented (ref) and this is where we have coverage gaps for ~8% of teens" "Previous research which linked problematic Facebook use to late…
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What We Learned So Far About CSN #7
Presentation · 15 pp
"Insiders and voters hated claims that social media is not addictive. Insiders and voters generally anchor heavily on their own personal experience and don't trust research. ... Avoid making any mention of addiction. Instead, make a commitment to address conce…
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Chat: For late night use, the negative impacts, such as on work/school performance and mood, of little or poor sleep (especially on young people) are well-documented.
Messages & email · 4 pp
████: "We took into account severity but it was in the sense of, do we have causal evidence in the literature that these behaviors lead to negative life impact" ████: "For late night use, the negative impacts, such as on work/school performance an…
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IG Mental Well-being FYI [Archived]
Messages & email · 3 pp
George Volichenko: "This is a celebration post to call out that the Mental Well-Being team has accomplished the primary P0 goal for the half: 'Reduce experiences of problematic use and negative appearance comparison. Goal metric: % of weekly active teens meani…
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Youth & Well-Being Narrative Research: Instagram Marketing Insights
Presentation · 105 pp
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[DRAFT/WIP] Research Synthesis for Core Supporting Narrative (CSN) on Well-being (#7)
Research & report · 5 pp
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Chat: If the whole point is to lock things down more then just say that rather than selling us snake oil
Messages & email · 2 pp
Alison Lee: "it doesn't make sense because UXR used to be embedded into product pillars, which then rolled up into app hierarchies (Instagram research) which then would roll up into FOA structures. but because of the leaks any and all researchers who work in s…
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Notes from CH and PA review
Research & report · 1 pp
"We have data to show that Teens have higher prevalences of violating content than Non-Teens (1.4x-1.8x SWOP), driven by Bullying (1.9x-3.1x) and SSI (1.8x-3.8x) and Cold Start users have higher prevalence of violating content (1.3x-2.8x SWOP) driven by Nudity…
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Email: Heads-Up: Launching Blocking Age Collection in Instagram on May 2nd
Messages & email · 3 pp
Ashley Yuki: "Hey John, We want to give you a heads up on an upcoming regulatory driven launch of blocking age collection on IG in order to get your feedback ahead of finalizing the launch decision with Adam and the other IG Leads. This blocking experience wou…
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SEV Manager S262678 (Updated, In Progress): Teens receiving DM requests from unconnected adults
Research & report · 4 pp
"User impact: Teens receiving DM requests from unconnected adults, breaking public commitment that we made. 2 specific potential issues being investigated: "Account without predicted age (but with stated age) potentially are not included in the logic to block…
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Chat: these appearance comparisons are made much more frequently on IG vs competitors (including FB)
Messages & email · 4 pp
████: "CWB [Central Well-Being] is advocating that if we want to pursue NAC [Negative Appearance Comparison] measurement, it should go to the VP level" Justin Cheng: "1. Strategy aside, do they have feedback on the NAC survey questions? 2. Why do they t…
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Unwanted DM Requests to Teens
Presentation · 29 pp
"1. Teens are receiving many unwanted DM requests (DMs from unconnected people), leading to integrity risk and slowing down new teen acquisition 2. Unwanted DM requests to teens are 'nearly all from people with no mutual followers. 3. We should default teens i…
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Youth + Well-Being Narrative: Problem Space and Past Narrative Work
Presentation · 9 pp
"But to date, we have limited data on how to speak to parents about our efforts in the well-being and safety space" "Over the past few years, fewer Teen and Non-Teen respondents are saying that Instagram… is an app that cares about its users (CAU)... is a pla…
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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.