Meta & Children's Online Safety

A curated archive of internal Meta documents — emails, chat messages, presentations and research, unsealed in litigation — on the harms its products cause kids and teenagers.

Four narratives

Excerpts are tagged to one or more narratives. Follow any into the evidence.

01

Knowledge

They were told, and told again

Meta learned this from every direction at once: its own internal research, the outside science it reviewed, the experts it consulted, its own users telling it directly, and years of public reporting. The knowledge didn’t arrive once and get missed. It arrived repeatedly, through every channel a company has.

I would urge us to think again about why we are allowing [suicide and self-injury] imagery to stay up — it is truly horrific.
Nicola Mendelsohn, internal messages, February 2019
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02

Youth Targeting

Kids were the growth strategy

Children, tweens, teenagers: Meta pursued each in turn, and named them that way internally. It built new products for the youngest and retuned its flagship apps for the rest, set acquisition targets by school grade, and recruited kids to bring in their friends and younger siblings. Its own research told it which developmental weaknesses to design for.

“The young ones are the best ones.” You want to bring people to your service young and early.
Robert Chen, internal messages, August 2018
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03

Profits over Safety

It wasn’t overlooked. It was declined.

A 13-year-old was worth roughly $270 in lifetime value, and Meta did the arithmetic. Funding and headcount for well-being were requested and refused. Features that would have protected teens — private accounts by default, hidden Likes, time-away tools — were killed, weakened or made opt-in because they cost engagement. Detection and enforcement went unbuilt or unmaintained. Each of these was a decision, with the cost written down.

I don’t see us funding [the Well-Being 10x initiative] from Instagram any time soon.
Adam Mosseri, internal messages, April 2019
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04

Concealment

The gap was managed

The gap between what Meta knew and what Meta said was managed at every stage. Questions went unasked, because asking would create an obligation to act. Words like “addiction” were kept out of internal documents. Research that came out badly went unpublished. And the numbers reported publicly were shaped by how they would look.

This lack of connection between what we commit to publicly and what we do internally really worried, and slightly shocked, me.
Nick Clegg, internal messages, March 2019
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Internal documentMessages

"Emphasis on driving time spent. During H1, we will approach major moments(Awards Show, Olympics, etc.) with an explicit goal around moving time spent. We will support our company-wide time spent goals by supporting initiatives around Video, Live Events, and Ranked Feed."

Emily Eckert: "Our vertical model is working well. With a larger team, we are expanding to new verticals and deepening our focus in top markets." …

Emily Eckert and names withheld in filing

Youth TargetingProfits over Safety

Internal documentMessages

"1/50 pieces of content was 'age appropriate nutritious' or the sort of content we would like to promote to teens. This should also suggest that we have a big hill to climb on ensuring a higher % of a teen content consumption diet is 'nutritious'."

████: "IG and CI teams recently collaborated to outline the policy violating harm IG teens are exposed to. These results are summarized in the doc... …

Names withheld in filing

Knowledge

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The material here is drawn from unsealed discovery exhibits and complaints in MDL 3047 (N.D. Cal.), New Mexico v. Meta and Tennessee v. Meta, and from congressional hearing transcripts and written responses.

Each excerpt carries a source label distinguishing internal documents, testimony, court rulings, press reports and filings by either party. A filing’s allegations are not findings of fact. About the sources and methodology →