"3 KEY OBJECTIVES TO SUPPORT INSTAGRAM'S MISSION... Be teens' favorite place to share everyday moments and get closer to the people and things they love. $127.3M Total ($89.8M Opex, $37.5M HA, +89% y/y)"
"Objective 1
Establish Instagram as the favorite place …
"Lots of talk about the fact that we lost this teen generation but have a shot at getting kids, especially with Messenger kids, and should therefore 1) build more kid experiences and 2) find ways to transition from kid experiences to main FB. Video is obviousl…
"The teen brain is easily stimulated by novelty, making discovery surfaces very engaging if the content is fresh."
"Redundancy is a buzzkill. We must make deduping content across surfaces a priority for the teen audience. We also need to provide more opportun…
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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.