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Meta's internal documents produced during litigation.

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41 records · Meta's internal records

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  • Chat: TL;DR is that it's important to acquire them early on

    Messages & email · 5 pp

    ████: "As I understand parental gatekeeping is much larger for 13yo - should we focus more on 14-17? Do we have data that shows that if 13yo don't start using IG - it is much harder to get them excited to join IG at 14+?" ████: "████ has a s…

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  • Chat: Feed Relevance consistently distributes SSI vpvs to teenagers

    Messages & email · 2 pp

    ████: "Can I please see the Mercury project results? ████ led me to ████ who is... not being responsive." ████: "I actually DON'T have access to those results myself, as they were kept pretty confidential... all that is to say, happy t…

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  • What We Learned So Far About CSN #7

    Presentation · 15 pp

    "Insiders and voters hated claims that social media is not addictive. Insiders and voters generally anchor heavily on their own personal experience and don't trust research. ... Avoid making any mention of addiction. Instead, make a commitment to address conce…

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  • Best Practices for Sensitive Research and A/C Privilege

    Presentation · 17 pp

    "What makes research sensitive? Sensitive means research that may have comms, policy, or legal risks" "Sensitive Populations • U13 (under 13) children • U18 (under 18) teens • specific race/ethnicity • political/economic group • health or disability traits • …

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  • Email: Updated Cheat Sheet on WSJ Leaks + Testimony

    Messages & email · 5 pp

    ████: "Sheryl, Please find the updated Cheat Sheet based on your feedback today: • Added the toplines you wanted from Monika and Antigone's prep docs • Updated with latest figures on hate prevalence and % of hate we remove before seen vs what it was in …

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  • Chat: It is absolutely a PR strategy to publicly discredit the research

    Messages & email · 13 pp

    Shruti Bhutada: "So apparently FB published the deck before WSJ and thats really bad practice in comms" Wendy Tegge Gross: "yup" Shruti Bhutada: "I am more worried they keep making this into a bigger fire than hurt." Shruti Bhutada: "And I am hella hurt" S…

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  • Chat: only being shared in private and select groups, to avoid leaks

    Messages & email · 4 pp

    ████: "The results of BEEF, the large end-of-half TRIPS-like survey are only being shared in private and select groups, to avoid leaks. Sad new world" ████: "They are being shared in this 66-person secret group. ████ and ████ are in it…

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  • Email: Social Issue Research and Analytics

    Messages & email · 12 pp

    Adam Mosseri: "Announcing this after my testify is worse than before, and we talked this. It will leak, and it will make it look like I was hiding something. It also will make claims I make about research in testimony less credible."

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  • Chat: I have not included younger kids (10-12 yos) in this research

    Messages & email · 3 pp

    ████: "For context on age selection: I have not included younger kids (10-12 yos) in this research for a number of reasons: 1) Already high risk to kids, 2) Although there are definitely kids this age on IG, I'm concerned about risks of disclosure since …

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  • Chat: what ever happened to the Nielsen deprivation study?

    Messages & email · 2 pp

    Alex Dow: "what ever happened with the Nielsen deprivation study? I think I lost track when covid hit. I know there was one or more pilot studies completed, but did they ever do the full thing?" Moira Burke: "There were two one-wave pilot studies and the find…

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  • Chat: if/where tweens message and if IGY should consider beyond Direct

    Messages & email · 3 pp

    ████: "Hey folks do we have data or research you can point to around early teens (or tweens) trends on messaging and competition? Specifically * how early teens use ig direct (or other messaging systems) - any analysis on content/JTBD there? * how twee…

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  • Email: Nielsen Study Findings

    Messages & email · 4 pp

    ████: "We finally have the results from the pilot stage of the Nielsen deactivation study… we are: 1. Exploring whether to make the results of the study public." Nick Clegg: "whilst I understand this study seems to suggest that the media narrative aroun…

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  • Email: Evolving the Responsibility dimensions

    Messages & email · 3 pp

    ████: "I added some more wording to directly link it to 'problematic use,' but I think most product teams dont understand that this is a euphemism for screen addiction or similar issues." Margaret Stewart: "We should avoid the term 'addiction'. Problema…

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  • Email: feedback requested: unship proposal for Time Spent

    Messages & email · 17 pp

    ████: "We're emailing to start the process of unshipping Time Spent. We think this will be uncontroversial for most product stakeholders given that the phone OSs since replicated the functionality and the metrics in the tool cannot match what is reported…

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  • Email: Daisy experience and thoughts

    Messages & email · 3 pp

    Mark Zuckerberg: "I get that some people, especially teens, may feel self-conscious about posting content that doesn't get enough likes. I'm not sure if the tests showed this was actually helpful at all for those use cases, but that's not really relevant to my…

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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.