Meta & Children's Online SafetyChat: oh my gosh yall IG is a drug
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████ name redacted. Different bars may be the same person or different people.
quoted in an excerpt in the archive.
Thursday 10 September 2020
09:13Shayli Roizoh my gosh yall IG is a drug
09:14████Lol, I mean, all social media. We're basically pushers.
09:15Shayli RoizSeriously it is! we are causing Reward Deficit Disorder bc people are binging on IG so much they can't feel reward anymore...like their reward tolerance is so high
09:15Shayli RoizShared an image
09:16████Yeah, I was starting to think the same thing yesterday when you made that gambling reference. It's kind of scary
09:16Shayli RoizAlso this
09:16Shayli RoizShared an image
09:17Shayli RoizI know Adam doesn't want to hear it - he freaked out when I talked about dopamine in my teen fundamentals leads review but its undeniable!
09:17Shayli RoizIts biological and psychological
09:17Shayli Roiztruth
09:18Shayli RoizFound this article from Harvard that really well written/clear but also implies we know what we're doing lol
09:18Shayli Roizhttp://sitn.hms.harvard.edu/flash/2018/dopamine-smartphones-battle-time/
09:20████Yeah, ████ (previous Notifications Growth PM) and I were afraid of this last year. Were really supportive of features that encouraged people to step away from their phones/IG once in a while.
09:22████This: Similar to slot machines, many apps implement a reward pattern optimized to keep you engaged as much as possible.
09:22████Yikes
09:24Shayli Roizyeah like I said its funny bc they act like we do it on purpose
09:25Shayli Roizmaybe there is some diabolical business person but that would be so weird considering so many people work to try to make the experience better and give people what they want
09:26████I struggle with this sometimes--I don't think there's a nefarious plot to addict people but I think the nature of capitalism and endless growth sort of fuels it, regardless of intent.
09:26Shayli RoizYeah I'm sure you're right
09:28████I think all of us (employees) work tirelessly to make our products a positive experience for people but the top down directives drive it all towards making sure people keep coming back for more.
09:30Shayli RoizThat would be fine if its productive but most of the time it isn't -- we do have those bright spots where people learn something or get support or find a community but the majority is just mindless scrolling and ads
09:30Shayli Roizand superficial interactions
09:39████I wonder if we can somehow make the argument that increased positivity/happiness while using the app = long term retention
09:39████but an unrewarding addition = churn
09:42████Maybe, haven't looked closely enough at research on churn to support that hypothesis. Could look at ████'s churn work.
09:56Shayli RoizYeah pretty sure not all the people unsatisfied with IG have churned - theres prob more people stuck in the habit loop than not
10:18Shayli RoizI'm starting to feel this should be a note
10:18Shayli Roizin addition to the deck...deck for presentation...note for circulation
10:20████That's not a bad idea
10:20Shayli RoizYeah bc I feel like its a bit of a thought provoker ya know?
10:21Shayli RoizI think we should publish the note and then schedule a presentation for the product teams and other interested peeps
10:21Shayli RoizI also think a note is a good way to link back to supporting research and literature
10:22████Yeah, the note could touch on the healthy engagement aspects from this and other research.
10:22Shayli RoizExactly...plus that would buy us time to polish the presentation
10:23Shayli RoizI think most of the narrative is there so I can whip a note pretty quick
11:54Shayli RoizAlmost done! Will share with you guys for feedback soon!
12:39Shayli RoizI'm still working on a few areas but take a look and comment your feedback please!
12:39Shayli Roizhttps://docs.google.com/document/d/1Td1Gq5XfBKQmZHaVCrjSPSteQqM1sXVsrquQOFvctMs/edit?usp=sharing
13:29Shayli RoizOk Done! Hope to ship tomorrow morning, hopefully we can finish the deck next week and get shareouts scheduled