Meta's internal documents produced during litigation.
488 records · How documents are sourced
39 records · Meta's internal records
Messages & email · 3 pp
"This is so crazy to me…We found groups of new teen users who see Reels just Filled with sexualized media after sexualized…like their whole tab" "The way we found this was so crazy. We looked at Reels VM scores for some users of interest and found that there …
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Presentation · 28 pp
"Key observation themes are summarized below: - Inconsistent suppression on data collection of contact information for teens during the business account conversion; Lack of suppression on data collection for users with unknown age - Inaccurate and insufficien…
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Research & report · 11 pp
"Almost all participants thought that younger users and new users should be defaulted to private" "• Almost all participants across ages believed that a young person's account (e.g., anyone below 11-13, and in some cases up to 15) should automatically be priv…
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Messages & email · 5 pp
████: "As I understand parental gatekeeping is much larger for 13yo - should we focus more on 14-17? Do we have data that shows that if 13yo don't start using IG - it is much harder to get them excited to join IG at 14+?" ████: "████ has a s…
2excerpts
Presentation · 66 pp
"33% of teen sessions between 12 am and 4 am start due to a notif (26% receive and click after midnight)" For users with late night PU behaviors: "An average of 40% of teen's sessions, start from a notification or an app badge." and "18% of dau start a sessio…
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Messages & email · 8 pp
"I think what we're saying is that we want to guard against any ecosystem/engagement metrics that imply we're hurting the user experience and that we'll rely on research to indicate the upside, but not hold ourselves to measurable upside (improvements in user …
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Messages & email · 2 pp
Meta employees expressed concern with the "well-being challenge" of "content on IG triggering negative emotions among tweens and impacting their mental well-being (and) our ranking algorithms taking [them] into negative spirals & feedback loops that are hard t…
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Presentation · 9 pp
"Touchpoints Leveraging IG: Help Kids Build Up to Social with Adjusted IG Features" "Content Relevant to Youth: Onboard brands such as Barbie, Paw's Control, BabyBus, and Toca Boca onto IG Tweens (most tween appropriate brands are not currently on IG). Invest…
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Messages & email · 3 pp
████: "For context on age selection: I have not included younger kids (10-12 yos) in this research for a number of reasons: 1) Already high risk to kids, 2) Although there are definitely kids this age on IG, I'm concerned about risks of disclosure since …
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Messages & email · 3 pp
████: "Hey folks do we have data or research you can point to around early teens (or tweens) trends on messaging and competition? Specifically * how early teens use ig direct (or other messaging systems) - any analysis on content/JTBD there? * how twee…
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Messages & email · 3 pp
"hey do you have context on hashtag challenges?… super high risk, last time it was launched #killchallenge went viral. recipe for e.g. tide pod challenge disaster"
2excerpts
Research & report · 39 pp
"Elder siblings / First child teens play a pivotal role in bringing the rest of the household (parents and younger siblings) to Instagram." "Tweens rely on their older sibling to create and set up their account, and seek their guidance on a username, profile …
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Research & report · 23 pp
"We believe that in addition to building an age appropriate experience with guardian supervision we must build some sticky new features that are built for Tweens first in order to make the experience truly compelling to Tweens. We hosted a design sprint to exp…
3excerpts
Messages & email · 3 pp
Darius Kilstein: "Ya I see this as two workstreams that are separate but related. 1. Keep regulators away, keep teens engaged 2. Make teens safe I think where Growth is coming from is that for us, we only really have bandwidth for 1/."
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Messages & email · 5 pp
Kristin Shay Hendrix: "Totally. The teens findings were very, very concerning, though. So I want to do this right and not screw it up." Kristin Shay Hendrix: "It was a pretty controversial/contentious Zuck review with Adam and Fidji not being in alignment." …
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Messages & email · 11 pp
████: "[W]hat specifically are we doing for child grooming (something I just heard about that is happening a lot on TikTok)?" ████: "Somewhere between zero and negligible. child safety is an explicit non-goal this half. I'd argue we're making it w…
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Presentation · 16 pp
"We have definitively established tweens as the highest retention age group in the United States" "To give you a sense of scale, people who joined Facebook at 11 years old have almost 4X the LTR of those who joined as 20 year-olds" "If we want to win big wit…
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Research & report · 16 pp
"Long Term Retention: The Young Ones are the Best Ones and Other Learnings" "Our three major findings and associated implications are below." 1. "Tweens (approximate age 10-12) are special. People who join Facebook as tweens have the highest long term retenti…
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Messages & email · 13 pp
"We must onboard people into Facebook/Messenger as early as possible (tweens ideally) before they become attached to alternative social apps such as Snapchat, Instagram, and iMessage" "Why we know this: i. Teens who join Snapchat don't leave Snapchat after …
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Messages & email · 6 pp
"The biggest challenge here is that for the most part no one thinks FB makes people suicidal but people (especially policymakers and law enforcement) do think we create the opportunity for children to be groomed. Until we have really strong mechanisms for prev…
2excerpts
Messages & email · 20 pp
"'The young ones are the best ones'" "The difference in long term retention can be dramatic, with the people who signed up for Facebook when they were young teens being 100% higher than those who joined FB as young adults" 2. "We care because it:" • "Makes t…
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Research & report · 22 pp
"For Tweens, we need to develop a strategy to get them onto Messenger and Facebook." "We formalized our Youth Defense Task Force, tools and dashboards. This team focuses on building pipelines and systems to detect and respond to experiments and rollouts acros…
3excerpts
Presentation · 46 pp
[JOINING INSTAGRAM]: [INSTAGRAM SELLS ITSELF]: "In 6th grade, age 11-12, teens get first phone and are 'invited' in one of two ways…" [BFF]: "My friend just got it and told me to download it." – ████, 12, LA [TOP ACCOUNTS]: "I want to see what my favor…
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Messages & email · 3 pp
████: "To answer the biggest fork in the road — Will it be sufficient to simply make FB or IG COPPA compliant for tweens? No, I don't think so. I think making these apps COPPA compliant is absolutely necessary, but simply opening them up without making p…
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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.
Meta & Children's Online Safety