Meta's internal documents produced during litigation.
488 records · How documents are sourced
26 records · Meta's internal records
Presentation · 24 pp
"The p90 threshold for late night (10 PM - 4 AM) time spent over the last 28 days corresponds to 25 minutes per day on IG." "35% of late night time spent for p90+ teens comes from sessions that had a notification delivered within 5 minutes of starting a sessi…
1excerpt
Presentation · 120 pp
"Users' perceived control can be validly measured across age cohorts with questions assessing low attentiveness around platform use (i.e., spending more time, checking, and consuming content without realizing it) and low capability to change platform use (i.e.…
3excerpts
Presentation · 66 pp
"33% of teen sessions between 12 am and 4 am start due to a notif (26% receive and click after midnight)" For users with late night PU behaviors: "An average of 40% of teen's sessions, start from a notification or an app badge." and "18% of dau start a sessio…
2excerpts
Presentation · 10 pp
"we estimate that 18.3% of IG teen users exhibit behaviors associated with PU." "negative impact of poor sleep is well-documented (ref) and this is where we have coverage gaps for ~8% of teens" "Previous research which linked problematic Facebook use to late…
1excerpt
Messages & email · 3 pp
Kristin Hendrix: "Quick heads up on the WB stuff - Lori was looped into this by virtue of her collabs w/ central. I'm working through it w/ Pratiti and have only asked Lori to share some prior research we've done at IG that has led us to focus on social compar…
1excerpt
Research & report · 16 pp
"We limit the amount of information in notifications because we want people to come onto the site. A few years ago we stopped sending out emails telling you what happened – e.g. telling you what your friend did – instead we just say 'someone commented on your …
1excerpt
Research & report · 10 pp
"Starting in 2018, there was growing concern in the public (amongst media, academics, policy elites, and everyday users) that technology companies were deliberately manipulating users by designing addictive products that can harm well-being and subvert control…
1excerpt
Presentation · 83 pp
"The best external research indicates that Facebook's impact on people's well-being* is negative. FB can have a negative effect when people feel a lack of control over the experience or when use undermines other aspects of life." "We've identified 3 drivers t…
2excerpts
Presentation · 56 pp
"The heart tab can be overwhelming. It's like if you take off work for a week and you then have emails and they all require individual attention." "I think on IG there can be an expectation to respond within X amount of time... [Choosing to disable push] was …
1excerpt
Research & report · 10 pp
"There are reasons to worry about self-control and use of our products. I think the biggest problems people have are: (1) compulsive use, to fill gaps in their time, and they end up spending more time than they'd like, instead of spending time with their famil…
2excerpts
Presentation · 22 pp
"We have defined 'problematic use' as the combination of lack of control + negative life impact from FB use" "This was informed by the academic literature, but is not an official definition - it could be argued to be both too lenient and too narrow" "There i…
2excerpts
Research & report · 20 pp
"We hypothesize that unpredictable, low value rewards and cues that promote frequent, automatic, undesired behaviors are contributing to reward learning and habit formation in a way that is not aligned with users' intentions or preferences." "These may lead t…
1excerpt
Research & report · 22 pp
"In this study, we find that that 3.1% of Facebook users in the U.S. experience serious problems with sleep, work performance, or relationships that they attribute to Facebook and find difficult to change. We refer to this as 'problematic Facebook use,' in lin…
1excerpt
Research & report · 61 pp
"There is no evidence that Facebook use meets the clinical definition of 'addiction.' The way the media portrays Facebook 'addiction' can be exaggerated and inaccurate. However, Facebook may be rewarding and habit-forming. Therefore some people may experience…
2excerpts
Presentation · 26 pp
"More people are using Instagram longer, and more frequently, than ever before." "MAP + 37% YoY" "DAP + 36% YoY" "Avg daily time spent + 16% YoY" "Avg daily sessions/DAP + 9% YoY" "Avg time spent/session +8.1% YoY" "WHEN USAGE IS NOT WELL-MANAGED, IT CAN Int…
1excerpt
Presentation · 13 pp
• "These teens reported that while their phone didn't wake them at night, it was a constant distraction during both the night and the day" • "Before bed, these teens used their phone to decompress after a long day, but felt compelled to respond to messages/not…
1excerpt
Messages & email · 10 pp
Guillermo Spiller: "We're asking for your help to decide on a short-term trade-off between US DAP and notifications experience. We need to decide whether to revert the notifications filtering change inUS iOS." "Ultimately, the short-term trade-off centers aro…
1excerpt
Research & report · 14 pp
"Young teens (~13) don't feel safe using their real name, identity or any clues that could lead to strangers finding them due to privacy and safety concerns." "PAC is keenly aware that prevalence rates for bullying/harassment is higher in teens than adults an…
1excerpt
Research & report · 5 pp
[Primary thesis]: "We need to make instagram an 'urgent app' again for US teens" [Secondary thesis]: "Teen girls are more important, therefore build with them in mind" • "The boys will go where the girls are." [A tertiary thesis]: "Teens are not vapid and ou…
1excerpt
Messages & email · 34 pp
"Lifetime Value (LTV) This number is core to making decisions about your business. Lifetime value is the cumulative total 'value' (usually expressed as 'profit') you expect from a customer/user. With this number, we can make better decisions regarding how much…
7excerpts
Research & report · 29 pp
"Have we made people addicted to Facebook?" "The flow is fairly aggressive as we try to stop people from leaving Facebook. We list some of your friends to remind you that they will no longer be able to contact you through the site and more importantly, we req…
1excerpt
Messages & email · 3 pp
Mark Zuckerberg: "However, I'm worried that even if Live is a new raw format that young people enjoy, they may quickly migrate to a standalone product with a clean graph if we don't fix our graph issues for this audience. That is, they may like Live, but still…
1excerpt
Messages & email · 7 pp
Mark Zuckerberg: "I'm excited about pushing ahead as fast as we can on Live because it is the most unique and promising new development in two spaces we care about deeply but are behind in: video and teens... This can be the beachhead we need to expand into ot…
1excerpt
Presentation · 3 pp
"Antagonists: Ig mostly focused on teens and youth Endless feed IG / tiktok Watch auto play (netflix Slot machine effect pull down to refresh Notifications Discover more Metrics for advertising" "Researchers' concerns regarding Facebook and Instagram appear …
1excerpt
Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.
Meta & Children's Online Safety