"Overall Takeaways/Recommendations: We are currently planning to sunset Take A Break as part of time management consolidation. This aligns with the fact that teens mostly have short sessions. Take A Break is likely not the appropriate market fit time managemen…
"In H1'22, we proposed defaulting new teens into Take a Break based on positive feedback from teens, parents, regulators, and press."
"Why we did not pursue it
1. Leadership shared that the bar for defaults is high and should consider policy/legal requirement…
"we estimate that 18.3% of IG teen users exhibit behaviors associated with PU."
"negative impact of poor sleep is well-documented (ref) and this is where we have coverage gaps for ~8% of teens"
"Previous research which linked problematic Facebook use to late…
George Volichenko: "This is a celebration post to call out that the Mental Well-Being team has accomplished the primary P0 goal for the half: 'Reduce experiences of problematic use and negative appearance comparison. Goal metric: % of weekly active teens meani…
"Thanks for the feedback! Team will keep meaningful adoption and leave as a % but does not believe we have a path to hitting that goal so would like to request we reduce from 0.6% to 0.25% given the tactics we have aligned and prioritized for this half."
"Rev…
"I think what we're saying is that we want to guard against any ecosystem/engagement metrics that imply we're hurting the user experience and that we'll rely on research to indicate the upside, but not hold ourselves to measurable upside (improvements in user …
Shruti Bhutada: "So apparently FB published the deck before WSJ and thats really bad practice in comms"
Wendy Tegge Gross: "yup"
Shruti Bhutada: "I am more worried they keep making this into a bigger fire than hurt."
Shruti Bhutada: "And I am hella hurt"
S…
"They keep saying leaks lower morale… no, Adam the choices you guys make lowers morale"
"On one hand we have Miki and ████ literally forcing the product team to make stupid decisions (teens dont want meditation, show lava lamps; or you can have the brea…
████: "do you happen to have anyyyy screenshots of recent [TikTok]] take a break?? or know how long i need to scroll for to find it lol"
████: "i'm trying to make a case for why we can't water down our Take a Break"
████: "so i want to show…
"We pursued an opt in strategy that relied on teens recognizing their behavior and adopting new controls. However, adoption has been modest at 1.8% for Take a Break and 8.7% for Quiet Mode."
"To minimize ecosystem impact, we kept a high bar on which users wer…
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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.