Meta & Children's Online SafetyIG US: Q3 Creative Assets
Presentation · 11 pp
"Goal Drive consideration (& ultimately preference) for IG among teens in service of long term teen MAU growth" "Target Audience Teens(13-17), US)"
Documents
Meta's internal documents produced during litigation.
488 records · How documents are sourced
109 records · Meta's internal records
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Wave 1 Descriptives & Planned Analyses: Brief Initial Findings from the Meta & Youth Social Emotional Trends study
Presentation · 30 pp
"Teens' average scores across scales assessing sense of control (attentiveness and capability) indicate they report lower control, on average, over various aspects of their use of IG and TikTok compared to other apps." "Teen average scores on subscales assess…
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Project Gryffindor Phase II Vision
Presentation · 38 pp
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IG Brand in App Insights
Presentation · 15 pp
"Over the course of 2024, our work will ladder to the following four outcomes… Drive acquisition of teens" "For both existing and new products, we will evaluate their potential for teen resonance as well as the ways that they unlock user value." "Acquiring n…
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[] IG Search Integrity: Keyword Enforcement Proposal for SCC Less
Presentation · 34 pp
"A key goal in H1 2024 is to improve Safety for Teens. The top opportunity to do this is to improve enforcements on non-recommendable queries such as 'porn', 'meth', 'self harm', and 'skinny body', a gap that many competitors have already addressed." "Current…
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Unlocking new networks through school communities
Presentation · 31 pp
"Objective - Unlock the ability for high school and college students to discover and connect with people from school (Phase 01) and provide a safe space to be authentic and build community with schoolmates (Phase 02), to give teens a new reason to join/find m…
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Teen Support for SSI & ED: Moving towards an industry leading position · IG Well-being
Presentation · 56 pp
"We know that SSI and ED have a significantly disproportionate large teen audience. SSI and ED SWOP among teens is ████ higher than among adults on IG (query). When examining consumption patterns among high consumers (>= 8 pieces of violating content) of…
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IG Mental Well-being: Problematic Use Strategy Review
Presentation · 3 pp
Problematic Use: Definition & Impact "Problem statement: Occurs when people feel they lack control over their usage of technology and this leads to negative life impact (e.g. on sleep, productivity, parenting)" "Importance to key stakeholders: • Experts: Pr…
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IG Mental Well-being: Take a Break Defaults Review
Presentation · 3 pp
Nearly a quarter of teens exceed Instagram's own problematic use thresholds for overall time spent and late-night use
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Instagram Youth Well-being Assurance Audit - Phase 2 Audit Report
Presentation · 28 pp
"Key observation themes are summarized below: - Inconsistent suppression on data collection of contact information for teens during the business account conversion; Lack of suppression on data collection for users with unknown age - Inaccurate and insufficien…
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Leading on IG Youth Protections: A vision for leading the industry · IG Well-being + IG Trust
Presentation · 47 pp
"Scientific evidence suggests that harmful content exposure as well as excessive and problematic social media use primary areas for concern." "Teens who spend more than 3 hours/day on social media face double the risk of poor mental health outcomes"
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IG Mental Well-being: Managing Teen Late Night Problematic Use [AC/PRIV]
Presentation · 3 pp
"Over the last two years, MWB has been focused on understanding and reducing problematic use for Instagram Users." "Why does problematic use matter? Research and analysis has revealed three primary reasons for reducing problematic use: 1. Teen WB: Research h…
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Youth Well-being: June 14, 2023 Onsite Research Presentation
Presentation · 59 pp
"Problematic Use Definition 1. A perceived lack of control over usage of a technology or social media platform and 2. This lack of control is perceived to lead to negative life impacts (e.g., in domains such as relationships, work/school, sleep, etc)" "Person…
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H2 2'23 PU Youth Industry Practices & Defaults Strategy (v2)
Presentation · 41 pp
"In H1'22, we proposed defaulting new teens into Take a Break based on positive feedback from teens, parents, regulators, and press." "Why we did not pursue it 1. Leadership shared that the bar for defaults is high and should consider policy/legal requirement…
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Controlling the Narrative
Presentation · 48 pp
"Our competitors in social connection are leveraging school integrations as a way to keep in touch with their community. Can we take this a step further and use school networks as a lever for acquisition?" "How can we position Instagram as integral to navigat…
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IG Mental Well-being: Behavior Reduction Strategy: Late Night Use
Presentation · 24 pp
"The p90 threshold for late night (10 PM - 4 AM) time spent over the last 28 days corresponds to 25 minutes per day on IG." "35% of late night time spent for p90+ teens comes from sessions that had a notification delivered within 5 minutes of starting a sessi…
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Meta Leadership Day
Presentation · 127 pp
"Youth is one of the more acute social issue challenges we face right now with a level of external scrutiny that has increased substantially over the last 6 or so months." "We are facing over 1000 lawsuits from AGs, school districts and parents alleging that …
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Meta Trust & Safety presentation (Ravi Sinha and Jason Barry)
Presentation · 124 pp
"One method we're using is to remove minors in inbox search for unconnected adults… You can typically search for people you are not connected w/ in Inbox search (i.e. start a new message w/ someone you're not connected to in this way); this blocks that feature…
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Company Milestones
Presentation · 19 pp
"Stabilize teens MAU in the US and globally" "40 minutes per DAU * 1.5B DAU"
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Financial Sextortion in Instagram Direct
Presentation · 24 pp
"[Bad actor number 2] had a total of 900 message threads within a few months With 338 reactive reports against both the account and message threads. Many of these reports contained signals of sextortion. However, you'll see none of them were actioned for sexto…
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Problematic Use On-Platform Measurement
Presentation · 120 pp
"Users' perceived control can be validly measured across age cohorts with questions assessing low attentiveness around platform use (i.e., spending more time, checking, and consuming content without realizing it) and low capability to change platform use (i.e.…
3excerpts
IG Mental Well-being: Multi-half Strategy
Presentation · 46 pp
"56% of IG teens surveyed say it's difficult to manage how much time they spend on social media and 14% say IG makes it worse" "Teens and young adults are more likely to report experiencing problematic use, consistent with developmental differences in self-co…
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Introducing IG Marketing Insights
Presentation · 65 pp
"Teen needs are a function of biological development… Social media apps can fill these evergreen teen jobs" "Instagram has an existential crisis with Teens who are turning to other platforms. Retaining teens is key to the long term health of our business and …
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Late Night Use: IG Mental Well-being, Problematic Use • Strategy and Design
Presentation · 66 pp
"33% of teen sessions between 12 am and 4 am start due to a notif (26% receive and click after midnight)" For users with late night PU behaviors: "An average of 40% of teen's sessions, start from a notification or an app badge." and "18% of dau start a sessio…
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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.