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Meta's internal documents produced during litigation.

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90 records · Meta's internal records

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  • When User-Engagement ≠ User-Value

    Research & report · 16 pp

    "We limit the amount of information in notifications because we want people to come onto the site. A few years ago we stopped sending out emails telling you what happened – e.g. telling you what your friend did – instead we just say 'someone commented on your …

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  • Email: Instagram Marketing HPM | November 2020

    Messages & email · 5 pp

    "What pain points do Black users aged 13-14 experience on Instagram?" "Young Black users of Instagram report experiences of cultural appropriation and race-based negativity on the platform. Coupled with perceptions of algorithmic bias (that Instagram's algori…

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  • [Product Policy Research] Evaluation of [Cosmetic Surgery Filters]

    Research & report · 17 pp

    "Should we allow augmented reality (AR) effects that promote beauty standards only attainable through plastic surgery? We're seeing a rise in popularity of beauty effects – both in creation and use – which has reinvigorated the conversation on the stance that …

    2excerpts

  • Chat: shouldn't do proactive enforcement unilaterally

    Messages & email · 3 pp

    Robert Michael Sherman: "We talked with them a year ago about youth issues, which was when we had the discussion around age verification. One takeaway from that was that we should begin advocating for platform-level/industry-level solutions as opposed to FB 'o…

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  • "Bad Experiences" Measurement: Plan for a 2021 plan

    Presentation · 36 pp

    "Examples of bad experiences often in policy gaps… Thinspiration… Easy to find content adjacent to eating disorder part of SSI and to broader social comparison and body image issue-triggers."

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  • Chat: God knows what happened to those kids

    Messages & email · 3 pp

    Pouya ████: "BTW this SEV is particularly painful. Thousands of minors have been reporting IIC T1 abuse and even though we knew that there is IIC T1 going on (more than 50% of which is sextortion which can lead to suicide) we haven't done anything. We ha…

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  • Chat: feeding the spiral

    Messages & email · 4 pp

    Wendy Gross: "people feel low and then content makes them feel worse" ████: "but this should support our 'feeding the spiral' theory right? regardless of who starts it, someone feeling bad sees content that makes them feel bad, they engage with it, and …

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  • Likes and Social Comparison on Instagram

    Research & report · 15 pp

    "Seeing more posts with high Like counts (10+ for friends, 10K+ for verified accounts) is associated with feeling worse: more negative and less positive social comparison." "Like counts are likely more strongly associated with negative comparison than comment…

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  • Email: Nielsen Study Findings

    Messages & email · 4 pp

    ████: "We finally have the results from the pilot stage of the Nielsen deactivation study… we are: 1. Exploring whether to make the results of the study public." Nick Clegg: "whilst I understand this study seems to suggest that the media narrative aroun…

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  • Child Safety: State of Play

    Presentation · 16 pp

    ████: "Here are the slides Antigone has put together. There is some good material here on the scale of the internal problem illustrating why we're just not set up adequately to answer the challenge. I think she could both unpack some of those problems (s…

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  • Chat: there are ~38x as many IIC victims on IGDM as on FB Messenger

    Messages & email · 4 pp

    ████: "Context: In August 2020, we found out that there are ~38x as many IIC victims on IGDM as on FB Messenger (Aug 2020). Despite this, CEI deletes on IG are ~21x lower and IIC auto-enforcing on IG is 90x lower compared to on FB." "Actors take advanta…

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  • "Messenger Kids: Next Step App Profile"

    Presentation · 4 pp

    "There is a graduation in use of apps as kids age. YouTube is a constant but kids tend to move from 'play' and single-purpose apps at age 6-9 through to more social apps such as TikTok, Facebook and Instagram from ages 10-12." "Messenger Kids is more associat…

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  • Mental Health 2021: Risks, opportunities and future investments

    Presentation · 40 pp

    "We seek to accelerate our ability to address content issues on platform for topics such as eating disorders, for which we have limited mitigations" "Hashtags that promote eating disorders are relatively easy to find, resulting in ED content." "Facebook is p…

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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.