Meta's internal documents produced during litigation.
488 records · How documents are sourced
469 records · Meta's internal records
Messages & email · 3 pp
████: "To answer the biggest fork in the road — Will it be sufficient to simply make FB or IG COPPA compliant for tweens? No, I don't think so. I think making these apps COPPA compliant is absolutely necessary, but simply opening them up without making p…
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Messages & email · 17 pp
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Research & report · 5 pp
[Primary thesis]: "We need to make instagram an 'urgent app' again for US teens" [Secondary thesis]: "Teen girls are more important, therefore build with them in mind" • "The boys will go where the girls are." [A tertiary thesis]: "Teens are not vapid and ou…
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Messages & email · 34 pp
"Lifetime Value (LTV) This number is core to making decisions about your business. Lifetime value is the cumulative total 'value' (usually expressed as 'profit') you expect from a customer/user. With this number, we can make better decisions regarding how much…
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Research & report · 29 pp
"Have we made people addicted to Facebook?" "The flow is fairly aggressive as we try to stop people from leaving Facebook. We list some of your friends to remind you that they will no longer be able to contact you through the site and more importantly, we req…
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Presentation · 26 pp
[H2 Goal]: "5 min PER INSTAGRAM DAP (FROM 4.4 MIN)" [Feedback & Asks From Engagement Leads]: • "Invest in US Teens: US Teen DAP is the most important goal for IG this half. Explore is uniquely positioned to help, through video products and sourcing / ranking.…
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Research & report · 17 pp
[LOWLIGHTS]: "We have not turned around US Teen DAP. In fact, we learned that the trend is even worse per person (vs. per account)." [Our Strategy]: "1. Reverse the US teen decline" "2. Maximize visual sharing across formats" "3. Grow time spent through…
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Messages & email · 4 pp
Ronan Bradley: "This is a summary of the age affinity data ask from messenger which we discussed yesterday. The ask is to assist with resolving the escalation." "The specific business need is to provide additional age related information to allow us to build …
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Messages & email · 2 pp
████: "Our goal for the summit was to give product team members access to a diverse range of teen partners in order for them to hear direct product feedback." "We had 6 panels (27 top accounts) of tweens, teens, empowering youth, beauty, meme'ers/comedi…
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Messages & email · 22 pp
████: "i wish we had someone who could say 'bombarding women with a message on how to become pretty multiple times per day is bad for their mental health'" ████: "not good for the company though" ████: "But it's good for our financial healt…
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Messages & email · 2 pp
Mark Zuckerberg, circulating the draft for feedback: "How about this? I can put a teen photo in there if we think it's funny. Do we have a good one already?" Mark Zuckerberg: "Good morning everyone! Today we're going to talk about teens and pre-teens -- becau…
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Messages & email · 7 pp
[Redacted 1]: "But your understanding is that there is other research related to young mothers?" [Redacted 2]: "Yes, I looked at one list of research topics and saw one about young mothers and their emotional state" [Redacted 2]: "Also wondering about asking…
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Messages & email · 7 pp
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Messages & email · 5 pp
Kevin Systrom (to Mark Zuckerberg): "I wanted to give you some context on our Integrity-focused headcount request that will come with the rest of the integrity asks. There are two initiatives we need to staff up: comments integrity (8 eng HC) and business inte…
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Messages & email · 7 pp
Kevin Systrom: • "Skin smoothing: We've nearly completed our skin smoothing technology. We're now combining skin smoothing with our face filter designs to make sure we have the optimum level of smoothing." • "Face effects: We continue to work with the FB AML t…
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Messages & email · 4 pp
Susan Li: "Jenni – could I check in quick on how we are doing on Q1 progress toward our IG MAP and time spent goals?" Jenni Romanek: "Hey Susan, We've been crushing it on user growth, so we revised upwards our H1 MAP goal to 762M (from 745M). We're currently …
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Messages & email · 4 pp
[Instagram Teens HPM]: "Our EMEA team led by ████ is aggressively addressing questions about the age of consent for social media in European member states, after a regulation was passed last year requiring teens <16 to get parental consent to use interne…
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Messages & email · 2 pp
████: "I feel like we should push for this managed by thing" ████: "Don't know how you feel" Justin Antony: "Yes agreed. I also think we should look at a way to tweek the user experience by possibly adjusting feed/delivery, featuring, and redesig…
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Research & report · 20 pp
"Timeline of Instagram Usage: Teens typically join Instagram when they are in middle school at age 11-12, but it's not until they are in high school when they're obligated to accept invites from all peers that their follow count increases exponentially. Teens …
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Research & report · 3 pp
"Mission: The Teens XFN helps make Instagram an integral part of what it means to be a teen; in everyday life, in entertainment, and in connecting with the world around them. We support Instagram's mission of strengthening human relationships by listening and …
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Presentation · 28 pp
[Our key hypotheses for teens and under 13s, 4]: "Pre-teens are under-served and fast-growing. We can build compelling social products for users as young as 5-10 and grow usage via their parents. Building for kids allows us to serve the social needs of future …
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Messages & email · 2 pp
• "We should figure out whether pushing Facebook, Messenger and Instagram together to teens in the same areas is a good idea." • "Building separate high school and/or messaging features inside Instagram might be more a more effective strategy to engage teens i…
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Messages & email · 27 pp
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Presentation · 31 pp
[Contents]: "H1 Plan: What we shared with Zuck Oct. 27" [2017 Top-Line Goal]: • "Strategic goal: Time Spent Share" — "What percent of all <= 18 smartphone + tablet time is an FB experience?" • "Operational metric: Aggregate Total Time Spent" — "e.g. '15 b…
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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.
Meta & Children's Online Safety