Meta's internal documents produced during litigation.
488 records · How documents are sourced
469 records · Meta's internal records
Messages & email · 2 pp
"Lots of talk about the fact that we lost this teen generation but have a shot at getting kids, especially with Messenger kids, and should therefore 1) build more kid experiences and 2) find ways to transition from kid experiences to main FB. Video is obviousl…
1excerpt
Research & report · 61 pp
"There is no evidence that Facebook use meets the clinical definition of 'addiction.' The way the media portrays Facebook 'addiction' can be exaggerated and inaccurate. However, Facebook may be rewarding and habit-forming. Therefore some people may experience…
2excerpts
Presentation · 26 pp
"More people are using Instagram longer, and more frequently, than ever before." "MAP + 37% YoY" "DAP + 36% YoY" "Avg daily time spent + 16% YoY" "Avg daily sessions/DAP + 9% YoY" "Avg time spent/session +8.1% YoY" "WHEN USAGE IS NOT WELL-MANAGED, IT CAN Int…
1excerpt
Presentation · 10 pp
"We use two forms of age modeling, Life Stage and Age Affinity. For legal and policy reasons, we only acknowledge using the less accurate one (Life Stage) and have blocked perfecting the better one (Age Affinity). The scales have tipped and the benefits of p…
1excerpt
Presentation · 13 pp
• "These teens reported that while their phone didn't wake them at night, it was a constant distraction during both the night and the day" • "Before bed, these teens used their phone to decompress after a long day, but felt compelled to respond to messages/not…
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Presentation · 81 pp
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Messages & email · 3 pp
████: "hey ████ - first off, my apologies for not being at the meeting on monday due to PTO. i realize my absence is now causing thrashing that i could've avoided. i've read the documents. everything looks good from a 13+ POV (thanks ████!). …
1excerpt
Presentation · 29 pp
"STRATEGIC GOALS • Integrate platform into IG to see if AR effects can get strong product market fit with FCI Teens by tapping into IG teens community and cultural moments (this is something we haven't been able to achieve with our internal effects) • Target …
1excerpt
Research & report · 10 pp
[Overview]: "The teen population on Facebook is decreasing and so one of the key goals of the Youth Growth team is to get teens onto Facebook and to stay there. To do so, the Youth Growth team is building products centered around High School Communities."
1excerpt
Research & report · 5 pp
[High School Communities]: "[W]e learned that increasing high school profile completion drives engagement and DAP, as it makes it easier for Teens to message each other and join peer-heavy groups. We're investing in aggressively driving high school profile com…
1excerpt
Messages & email · 2 pp
████: "I met with ████ from the TBH team earlier this week to pick his brain on teens... Here are the highlights: 1. Their growth strategy was to go school by school. They would create an IG account with a bio saying 'TBH coming to your school' and…
1excerpt
Presentation · 52 pp
"MODEL FOR HOW SOCIAL MEDIA USAGE MAY BE LINKED TO SUICIDE/SELF-HARM"
2excerpts
Presentation · 24 pp
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Research & report · 8 pp
[RISKS]: • "We're playing catch up and people might think we aren't doing enough. Per the New York Times 'If Facebook's underlying business model is based on how much time we all spend eating there, can the company ever truly resist the pressure to keep plying…
1excerpt
Research & report · 22 pp
"For Tweens, we need to develop a strategy to get them onto Messenger and Facebook." "We formalized our Youth Defense Task Force, tools and dashboards. This team focuses on building pipelines and systems to detect and respond to experiments and rollouts acros…
3excerpts
Research & report · 26 pp
"Support pilot program and medium-volume launch of Nametag high school networks, the first product just for teens, and leverage it as a first-ever opportunity anopportunity to experiment with teen-first, never-before-tested hyper-targeted house ads and partner…
1excerpt
Research & report · 11 pp
[Program Objectives]: "The ambassador program will aim to:" "Recruit and onboard teen tastemakers to act as our plug at local high schools within 5 key markets" "Drive product adoption through word of mouth for upcoming launch initiatives" "Create phys…
1excerpt
Messages & email · 10 pp
Guillermo Spiller: "We're asking for your help to decide on a short-term trade-off between US DAP and notifications experience. We need to decide whether to revert the notifications filtering change inUS iOS." "Ultimately, the short-term trade-off centers aro…
1excerpt
Presentation · 46 pp
[JOINING INSTAGRAM]: [INSTAGRAM SELLS ITSELF]: "In 6th grade, age 11-12, teens get first phone and are 'invited' in one of two ways…" [BFF]: "My friend just got it and told me to download it." – ████, 12, LA [TOP ACCOUNTS]: "I want to see what my favor…
2excerpts
Research & report · 14 pp
"Young teens (~13) don't feel safe using their real name, identity or any clues that could lead to strangers finding them due to privacy and safety concerns." "PAC is keenly aware that prevalence rates for bullying/harassment is higher in teens than adults an…
1excerpt
Messages & email · 2 pp
████: "I'm coming at this from the lens of, 'If we wanted to get out a product launch or other content push on IG that would reach the most global (or US) everyday teens in the most compelling ways, who are the top ~100 partners who would reach the bigge…
1excerpt
Research & report · 5 pp
"However, there are five areas you should be aware of and I could use your help addressing:" "5 Instagram PAC is far behind FB PAC and we could become a major liability for FB Inc." "Instagram is now over 850M monthly users, and with that size comes the res…
1excerpt
Messages & email · 4 pp
████: "hey all, the Instagram teen's team is currently doing some data analysis around local for teens. Specifically we are interested to study teen penetration and engagement on school level in US. So our question on our end is, let's say we have locati…
1excerpt
Research & report · 14 pp
"Use of Facebook that interferes with regular life, or amounts of Facebook use that exceed a person's desires/intent may indicate an addiction." "Between 1-10% of college students likely exhibit a serious degree of Facebook addiction, while an inclusive total…
1excerpt
Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.
Meta & Children's Online Safety