Email: Notes from LA Teen Product Feedback Summit

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Exhibit 67 Message From: [/O=THEFACEBOOK/0U=EXTERNAL (FYDIBOHFZSSPDLT)/CN=RECIPIENTS/CN=4F7B37FEA828427399015EF4887725F8] 5/8/2017 7:06:52 PM Sent: To: Kevin svsrrom CC: Subject: Notes from LA Teen Product Feedback Summit Hi Kevin: -» - and Please find here a deck featuring organized notes from our Teen Product Feedback Summit last week in LA: https://www.dropbox.com/s/c0xiletx62090hr/Final Teen%205ummit%20Feedback.pptx?dl=0 We will be circulating this deck widely internally and have already shared feedback directly with the relevant product teams Our goal for the summit was to give product team members access to a diverse range of teen partners in order for them to hear direct product feedback. We had 6 panels (27 top accounts) of tweens, teens, empowering youth, beauty, meme'ers/comedians and superstar 10 million+ accounts including BabyAriel (6.6m), Logan Paul (10.8m), KingBach (13.4m), AmandaCerny (15m), ShayMitchell (16.7m) and Victoria Justice (12.5m). A few key themes were most prominent throughout the day: o Feed, Growth and Engagement: Talent continues to be confused and fearful of 'the algorithm', and have limited understanding about how to grow followers and engagement o Stories: Face filters are viewed as the key differentiator to keep them using Snapchat in particular very large - talent is eager for a simple beauty filter to help them be more comfortable to put their face on camera o Live: is extremely popular, especially amongst the youngest talent, but competition is strong from apps that allow talent to monetize their live content c Video: There are mixed opinions from talent on the 'ideal' length of video on lnstagram, but they are interested in bringing more content onto IG from other platforms as they view it as the home for their audience o Direct/Comments: Teen talent is eager to find more ways to engage their fans, but direct and comments don't work very well for very large accounts ---and- 13 AHHONVHQ '03 NOSOIAVG 69 ='I Nd 62 NVl' 'iZflZ M d l >9 H3373 'HYQU'" CONFIDENTlAL PROTECTED BY CONFIDENTIALITY AGREEMENT - MT-IG-AG-00149666