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Documents / Email: Re: Rob's Youth Update - Sep 7

Email: Re: Rob's Youth Update - Sep 7

Internal document4 Aug 2017

Narratives:Youth Targeting Profits over Safety

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Open source PDF (34 pages)

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Cite this record

Case: MDL 3047
Bates: META3047MDL-003-00084997–00085028

Filed as

Ex. 26 · Dkt 2756-7 · 20 Feb 2026 · CourtListener (opens in new tab)
Ex. 26 · Dkt 2885-12 · 26 Mar 2026 · CourtListener (opens in new tab)

Excerpts from this document

7 excerpts

“Lifetime Value (LTV) This number is core to making decisions about your business. …”
“[Immediate Focus Areas]: "2. Up-level the priority of broad branding work for Youth. …”
“• "'The future is already here — it's just not very evenly distributed.' Is Facebook missing the future by not optimizing for teens in high GDP countries?" …”
“[What I will do]: • "Locations data: By 4/19, share normalized teen/adult FB location feature usage data" …”
“• "Locations Data: US teens overindex by 2.3X on Messenger live location sends compared to adults" …”
“Winning Teens = Winning Generations" "Thesis: Facebook, if it is to win with teens, will win with teens (13-18 y/o's) on a generation by generation basis." …”
“• "Teen Opportunity Cost and Lifetime Value. Caveat: There are lots of assumptions going into the below numbers. Consider them ballpark estimations." …”

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