IG Camera/Platform

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Exhibit 68 Message From: [/O=THEFACEBOOK/OU=EXCHANGE ADMINISTRATIVE GROUP (FYDIBOHF23SPDLT)/CN=RECIPIENTS/CN=] Sent: 2/27/2018 3:50:46 AM To: Mark Zuckerberg CC: mzadmin Subject: Tomorrow -- 12:30pm start @ MPK // 6:30pm CZI Community Fund Reception Attachments: image002.png; 20180227 - IGCamera Platform_pre-read.pdf; Stories Update Feb 27 final.pdf; CZI Fund Event Breifing & Run-of-show.pdf; CZI Fund Event MZ + PCZ Remarks.pdf; CZI Fund Event Attendee list.pdf FILED 2024 JAN 29 PM 4:59 CLERK & MASTER DAVIDSON CO. CHANCERY CT D C. & M. Pre-reads: • Comms meeting with Elliot, Caryn, Rachel, and Sheryl (Rachel will send separately) • Camera Effects Platform in Instagram • Stories follow-up (Fidji OOO, as proxy) • Jan / Idema: public figure statuses (Jan/Idema will follow-up with you via email tonight ) • CZI Community Fund Reception (6:30pm arrival) (x3 pdfs, includes event briefing + run-of-show, joint remarks, and attendee list) Other Meetings Tomorrow: • Chris Christie, Former New Jersey Governor (quick 5 min walk-in before he meets with Sheryl in "Only Good News") ◦ Sheryl has a 45-min lunch with Christie. After lunch he will go on a tour + Oculus VR demo. ◦ As you know, Christie was the head of Trump's transition planning team and chaired the commission 'Combatting Drug Addiction and the Opioid Crisis' – since that chairmanship ended he is no longer heavily involved in the Administration and joined ABC News as a Contributor to cover mid-term elections. ◦ Christie has stated that his visit with Sheryl is a social visit, but he may want to discuss opioid addiction – there are rumors he may be starting a related non-profit . ◦ As a reminder, the 2013 Fort Lee lane closure scandal continues to be a black mark on his political career – his office colluded to create traffic jams on the George Washington bridge as retribution for the Fort Lee Mayor not supporting Christie's 2013 re-election. Christie was never officially found guilty, but two of his aides are currently serving jail time. • Schrep: sync + review • Wehner: sync + review • Jan: sync Reminder: • 9:00am P/T with Fadil Note: • 10:30am – 12pm WORK TIME: Board note, Schrep + Wehner reviews // CZI event tonight, review talking points CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00151650 TUESDAY 27 From Feb 26 | Javi OOO; Barcelona | To Mar 1 FYI: Chris Christie at MPK (lunch w/Sheryl 1-1:45pm) 7 AM 8 9 P/T with Fadil 10 WORK TIME: Board note, Schrep + Wehner reviews // CZI event tonight, review talking points 11 12 PM To MPK Comms meeting (Elliot, Caryn, Rachel, Sheryl, Mark); The Aquarium; Mark Zuckerberg 1 Chris Christie; Only Good News Camera Effects Platform in Instagram The Aquarium; Mark Zuckerberg 2 Stories follow-up; The Aquarium; Mark Zuckerberg Schrep / Mark - sync + review; The Aquarium; Mark Zuckerberg 3 Wehner / Mark - sync + review; The Aquarium; Mark Zuckerberg 4 Jan / Idema / Mark: public figure statuses; The Aquarium; Mark Zuckerberg Jan / Mark ; The Aquarium; Mark Zuckerberg 5 Home to see kids 6 6pm: CZI Community Fund Reception // 6:30pm arrival Cooley Landing Park + Education Center, Palo Alto Mark Zuckerberg 7 8 CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00151651 IG CAMERA] PLATFORM 02.27.201 8 CONFIDENTIAL PROTECTED BY CONFIDENTIALITY AGREEMENT - MT-IG-AG-00151652 AGENDA Align on goals for platform integration on IG Discuss closed beta v1 proposal Go over F8 announcement and expectations Review preliminary timeline and next steps 2 CONFIDENTIAL PROTECTED BY CONFIDENTIALITY AGREEMENT - MT-lG-AG-00151653 STRATEGIC GOALS - Integrate platform into IG to see if AR effects can get strong product market fit with FCI Teens by tapping into IG teens community and cultural moments (this is something we haven't been able to achieve with our internal effects) - Target a list of ~50 teen creators. influencers or partners that resonate with FCI Teens through a closed beta in Hland focus on key teen use cases: being funny, looking good, being part of a pop culture trend or moment - Measure success of beta program through participation of third party camera effects by FCl Teens; once product market fit is achieved with this demographic. Quickly open the platform to scale quickly to reach daily use case - Maintain IG levels of quality and craft with third party effects through partner and creative guidelines 3 CONFIDENTIAL PROTECTED BY CONFIDENTIALITY AGREEMENT - MT-lG-AG-00151654 PLATFORM ROADMAP | IG closed beta 2018 H1 | Once closed beta shows success... Partners | ~50 whitelisted Partners | Open up platform to scale more broadly Effect types | Face filters, audio/visual effects, stickers | + World effects, photos, videos Creative guidelines | Draft guidelines + high touch review process | Published guidelines Merchandising strategy | Partner attribution links to profile, deep-linking to camera effect, "try it out" upsell in Viewer, etc Effect upload process | Start building E2E solution in CEP, use manual email in the interim | Use fully integrated E2E solution in CEP CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00151655 PARTNERSHIPS BETA PROPOSAL Prioritize authentic content that will resonate with FCI Teens Implement a followership model where Partners get free distribution to their followers but need to pay for inorganic reach Focus on key use cases: be funny. look cool / pretty, or be part of a pop culture trend or moment Subsidize any or all Beta effects in order to set the right tone at launch Partner with IGBP to understand business objectives of brands for inclusion in H2 Leverage key moments: F8 in May and VidCon in June 5 CONFIDENTIAL PROTECTED BY CONFIDENTIALITY AGREEMENT - MT-IG-AG-00151656 INTERSECTION UF DESIRED PARTNER ATTRIBUTES /} "Lavinia 16132?" if 03' ".3? 91', l MrG E'J Na! 9690 3 3,11 I? VS]: NASA _,.(, 3?: {SNLEK {K 'F,~ mpg} '2'. 4:»); '[Ir 32, {v "VIE Ky thug" 78m 3NBA 13' )3k Hadld "33$ - ax. 1533 RR" at" MB .mfl¢._ , :3; Ir 31' IO 133'" 3./ p1 R? CONFIDENTIAL PROTECTED BY CONFIDENTIALITY AGREEMENT - MT-lG-AG-00151657 LIST OF POSSIBLE BETA PARTNERSHIPS Partner | Followers (M) | MAP (M) | % FCI Teen | FCI Teen MAP (M) | Vertical | Partner motivation | Use-case | Concept | Pros | Risks kyliejenner | 101 | 52.5 | 14% | 7.35 | Fashion/beauty | Help me grow my followers, Help me connect with my fans, Help me monetize | Help me look pretty / cool | Makeup inspired by Kylie cosmetics | - Huge global following and wants to be known for her make-up/beauty brand via KylieCosmetics | - Kardashian clan slightly more difficult to work with because 1)they sometimes expect to be paid for therock | 99 | 54 | 10% | 5.40 | Entertainment | Help me grow my followers, Help me connect with my fans | Help me look cool. Help me be funny | | - Massive star with a global following, lots of teen boys follow him | - not as active in Stories lizakoshy | 15 | 12.1 | 42% | 5.08 | Teen Creator | Help me grow my followers, Help me connect with my fans, Help me monetize | Help me be funny | Lightweight audio / visual effect for comedic effect | - Comedy-based creators: potentially very interesting / comedic elemtns and effects – Potential GTM in-person | kevinhart4real | 56.6 | 29 | 16% | 4.64 | Entertainment | Help me grow my followers, Help me connect with my fans | Help me be funny | | | badgalriri | 59 | 32.9 | 12% | 3.95 | Music | Help me grow my followers, Help me connect with my fans | Help me look pretty / cool, Help me be a part of a pop culture moment, | | - Rihanna is a global figure in music and could set a strong tone for the industry | theellenshow | 50.4 | 28.5 | 11% | 3.14 | Entertainment | Help me grow my followers, Help me connect with my fans | Help me be funny | | | NBA | 25 | 15.6 | 20% | 3.12 | Sports | Help me grow my followers, Help me connect with my fans, Help me monetize via merch | Help me be a part of a pop culture moment | NBA shot clock timer with buzzer | - NBA Finals is a global event that skews US Teen as well - NBA has experience working on sponsored filters with Snap | iamcardib | 18 | 14.8 | 21% | 3.11 | Music | Help me grow my followers, Help me connect with my fans | Help me connect to a pop culture moment | | - iamcardib is at the beginning and end of every music conversation right now" | May be a more controversial choice than someone else we might go with on IG CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00151658 LIST OF POSSIBLE BETA PARTNERSHIPS Partner | Followers (M) | MAP (M) | % FCI Teen | FCI Teen MAP (M) | Vertical | Partner motivation | Use-case | Concept | Pros | Risks JakePaul (Team 10-Focused) | 10.5 | 7.6 | 38% | 2.89 | Teen Creator | Help me grow my followers, Help me connect with my fans, Help me monetize | Help me be funny, Help me be a part of a pop culture moment | Be part of Team-10 by putting the logo on top of what you're wearing | - Opportunity to connect with fans, leverage their brand to connect it to merch - Potential GTM in-person activation with VidCon | - Only slightly risky in that Jake Paul's brother has stirred up controversdy - though Logan Paul is not in Team 10 iisuperwomanii | 7.2 | 4.8 | 33% | 1.58 | Teen Creator | Help me grow my followers, Help me connect with my fans, Help me monetize | Help me be funny | Lightweight audio / visual effect for comedic effect | - Comedy-based creators: potentially very interesting / comedic elemtns and effects -- Potential GTM in-person activation with VidCon | Thecwriverdale | 3.3 | 3.3 | 37% | 1.22 | Entertainment | Help me grow my followers, Help me connect with my fans | Help me be a part of a pop culture moment | Recreation of famous diner set, overlay of neon diner sign | - Huge teen show and strong visual signature - it would definitely get attention - Very fan-specific and would see strong fan engagement | Hudabeauty | 24 | 15.8 | 7% | 1.11 | Fashion/Beauty | Help me grow my followers, Help me connect with my fans, Help me monetize | Help me look pretty / cool | | - Global beauty icon and has expressed working with us for quite some time now | willsmith | 10 | 6 | 10% | 0.60 | Entertainment | Help me grow my followers, Help me connect with my fans | Help me be funny | "Ask Will?" life coach 8-ball type response effect | - Just hit 10M and launched 6 weeks ago. Strong global star and entertainment outlets have been covering his IG account ALOT calling him the | FIFAworldcup | 5.7 | 3.5 | 9% | 0.32 | Sports | Help me connect with my fans, Help me grow my followers, | Help me be a part of a pop culture moment | Selection of country flags to place in world space to show support | - World Cup is the biggest sports event and can also reach teen boys - While this is technically a brand, it's different in that it is | - Would need to figure out how to promote it since not many teens are following FIFA; options include giving the effort to key players / patmcgrathreal | 1.7 | 1.4 | 6% | 0.08 | Fashion/beauty | Help me grow my followers, Help me connect with my fans, Help me monetize | Help me look pretty / cool | Iconic glitter lip | - Makeup artist with incredible connections in both fashion AND beauty space, Has many Top Account connections she could likely get to post | - Will need to think through followership here - if her following isn't massive, how will people find it? Virality through other Top Accounts? CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00151659 [TODO]: Add creative partnership explorations from Ernest's team 1. Kylie Jenner (beauty) 2. NBA (cultural moment) 3. Liza Koshy (humor) 9 CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00151660 DESIGN AND MERCHANDISING PROPOSAL Key principles • Tap into fandom and followership • Avoid feeling too commercial or spammy • Fuel virality through sharing and upsells Send message 10 CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00151661 DISCOVERY [IN CAMERA] / I 4 tr'w v. *(MC'QTIINIAI n 1" 1.1 «'5 ' 'Mbv Ex \t' p: . x ' .3. '\ f.\6' {s S', 'fi' 32" 3'? o 'h' #3: Redacted SCA - m: m Va Redacted -$CA 3'4 up" on. 3x .o "9" WM .4. , FI if" 9K. . 3'4;4'} .6) ."t- . . 86). r «a '- "w G \) 4 "~ ' a. W 4.») ,gxzk km '1 i3 v 5 .r /'\ /\ K. CONFIDENTIAL PROTECTED BY CONFIDENTIALITY AGREEMENT - MTIG-AG-OO151662 DISCOVERY (IN VIEWER) Send m... Effect by Redacted - SCA Redacted - SCA CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00151663 ATTRIBUTIUN [IN CAMERA] '\ ' F" .4 ' "MI h Iamgvmmfl '1' 3'. 5" 's -. tL, "an... 3" , '1. Hi. )"l' 11 I '9 *? ft Redacted SCA *1; - 1 J4 t? 0''- \ 'E a..- ~ ~ R edacted -SCA {hiél hr "l "2% 5t. k; .z" .t». ~31 "i E l.' if i -.03. R! Yg' 86) Q a. . .___. w\ 'v a§ . @ .g. .J\' 33 'A. Q /\ l E /\ CONFIDENIAL PROTECTED BY CONFIDENTIALITY AGREEMENT - MT-lG-AG-OO151664 ATTRIBUTIUN [IN VIEWER] 1' '03: .'l. "3 "'35 ifiaex: /\ CONFIDENTIAL PROTECTED BY CONFIDENTIALITY AGREEMENT - MT-IG-AG-OO151665 PROMOTION Send me... patmcgrathreal 3,645 | 1.8M | 2,577 Follow Pat McGrath PAT MCGRATH LABS bit.ly/MTHRSHP Shop Email Post to Stories Deep link from Profile CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00151666 Send message Send message patmcgrathreal 3,645 | 1.8M | 2,577 Follow Pat McGrath PAT MCGRATH LABS bit.ly/MTHRSHP Shop Email 3 effects by patmcgrathreal Try them out in the camera Effect by patmcgrathreal Redacted - SCA CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00151667 F8 PLANS o Announce IG will be integrating the platform and working with a group of selected partners in a closed beta ° Showcase key use cases we are targeting: humor, beauty, pop culture trends ° Show how Partners can promote their media effects through CTAs in Stories, Direct. Live and their profile page 17 CONFIDENTIAL PROTECTED BY CONFIDENTIALITY AGREEMENT - MT-IG-AG-00151668 TIMELINE AND NEXT STEPS February o IG/FB leads agree on closed beta v1 proposal March Partnerships finalizes selection criteria for partners and looks target list of ~50 Partners Partnerships begins outreach & matching process with agencies Partners start building effects IG Camera team starts implementing platform Ul - IG Camera team develop F8 comms and list of v1 guidelines April o IG Creative team iterates with Partners on feedback - IG Camera team finalizes F8 Partner concepts. comms. materials CONFIDENTIAL PROTECTED BY CONFIDENTIALITY AGREEMENT - MT-lG-AG-00151669 APPENDIX CONFIDENTIAL PROTECTED BY CONFIDENTIALITY AGREEMENT - MT-lG-AG-00151670 INSTAGRAM, TEENS. AND PARTNERS BENEFIT FROM THE PLATFORM fififi snare "imfi T" . Ill Wager x4 4i b1 - Increase Camera Engagement - Use tools to be funny. make - Gain new channels for in order to drive more sharing friends laugh. be entertained. or distribution and promotion look cute/pretty through targeted impressions - Build a daily behavior by giving Teens reasons to check the - Crave unique creative tools they - Reach a large. highly engaged camera everyday through cannot get anywhere else audience scalable new content - Want richer. more dynamic AR - Promote new products or self - Tap into communities and fan- experiences that change bases that are thriving on lG frequently - Help Teens make their friends laugh through funny tools - Help users feel comfortable sharing their face at any time CONFIDENTIAL PROTECTED BY CONFIDENTIALITY AGREEMENT - MT-IG-AG-OO151671 HEY WURH STREAMS f ' m "w, . . .- . , .-.. ...,.,.. .. M- , '- ~.,, _, »- , . .- ' ' X / \ i ' j Partnerships 7 f: i: i "'Dreatlyefiwdlellnes I, Ty Design &Merchand18|ng If; I' Effect Upload Eropefss } - What type of Partners do we want? - How do we optimize for more - How will IG merchandise effects? - Can Partners email effects in H1? authentic even it commercial? . . . - How open should the platform be? - How much attribution should IG give? - How Important IS [6 brandlng In tool? - How much control should lG have? - How much control do Partners have? - How can partners promote effects? - When Will we scale to 105 or 1005 of - What new guidelines sh0uld we add? effects? - What data should we share? - How much branding are we ok with? - Selection criteria. nominations list - ' IG review Style & Branding guidelines Merchandising designs and process - . . implementation I List of metrics Partners receive Use case gu1delines Solution for delivery system _ - - - - Internal & external comms. incl. F8 - Technical guidelines? - Start on ranking ' Elise - Andrei. Katie (IG Partnerships) - Ernest (Creative Director) - Ben (Camera EM) (CEP 100' PM) - Chris (FB Partnerships) - Adam (SFlT review) - lG Camera Product Designer - Valentin (CEP tool Eng) - Ethan (IG BP), IG PMM, Comms - Andrei, Ethan - IG Server suppon - Tala (IG C&C Server EM) CONFIDENTIAL PROTECTED BY-CONFIDENTIALITY AGREEMENT - MT-lG-AG-00151672 CEP OPTIONS Recommendation: Start building integrated solution in H1, use manual email in interim | Option A: Manual email | Option B: Semi-automated flow | Option C: Integrated solution Description | Partners email effects to Partnerships team | Partner submits effect to a special account and a linked copy is created in the IG account | Partner uploads effects via CEP tool which is fully integrated end-to-end Benefits | Requires almost no new work Similar to what FB did before opening platform High touch approach appeals to first time Partners | More automated than email Similar to what IG used for 3rd party stickers Legal contracts only need to be signed once Takes ~6 weeks less to build than integrated solution | Partner maintains control even after submission Partner can publish effect to IG and other surfaces SRT review happens before IG review Deeplinking, sharing, analytics flows will work Tradeoffs | Very manual (Partner, Partnerships and IG Creative) Legalities need to be signed again Insights are shared manually | Still too manual to scale for ~50-100 Partners Partner 'loses' control after submission Partner can only publish effect to IG No SRT review on effect before IG review No attribution for AR effects Deeplinking, sharing, analytics flows won't work | Takes ~6 weeks longer to build than Option B CEP team will need to de-prioritize other work 50 active partners should be working on effects Time estimates | TBD Depends on how long attribution, deep-linking, and sharing will take | 10 weeks most of which is not required for integrated solution | 16 weeks CEP team can shoot to be ready by H2 but will likely need to to de-prioritize stability work) CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00151673 UPLOAD REQUIREMENTS Current proposal: Start building integrated solution in H1, use manual email in interim | Beta H1 requirements | Beta H2 requirements Supports upload from IG login | | X Takes care of legal sign off and NDAs | X | X Supports publishing to IG only | X | X Automatically kicks off SRT review process after upload | X | X Checks for additional IG guidelines | X | X Supports timing, locale, and lifestage targeting options | | X Supports AR effects and gifs, photos, videos | X | X Streamlines delivery of approved effects to IG app | X | Provides ranking capabilities of effects (trending, order) | | X Supports searching over effects | | ? Provides dashboard of key analytics for Partners | | X Gives partners ability to turn effects on/off | | X IG branding throughout the tool | | X CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00151674 :1. 'II . .II'. 4- a... .-D '- no. I. - I,.' ' -.|'.I I"? B©© 'JG 'h 25. 'V "I 42' K I $1.~ 14 3%"? Erin; > 1'». '5 l I -31 qv) rug-w ans-s" a:,A 4; kit CONFIDENTIAL PROTECTED BY CONFIDENTIALITY AGREEMENT - MT-lG-AG-OO151675 Redacted SCA- ' CONFIDENTIAL PROTECTED BY CONFIDENTIALITY KéfiEEMé'NT - Mfii'éiik'éfdb151676"" Effect Name | Unique Impression | Capture | Save | Share | Capture Conversion Rate | Save Conversion Rate | Share Conversion Rate Game of Thrones Night King | 138,272,699 | 29,404,601 | 1,422,373 | 5,072,224 | 0.21722 | 0.01044 | 0.03722 JL - Aquaman | 92,506,802 | 16,908,780 | | 1,739,700 | 0.18322 | | 0.01881 JL - Batman | 60,537,614 | 10,493,188 | 614,889 | 1,083,324 | 0.1738 | 0.01016 | 0.01756 JL - Flash | 54,748,824 | 9,528,355 | | 980,409 | 0.17447 | | 0.01791 Star Wars: The Last Jedi | 47,699,023 | | 1,678,527 | 1,290,662 | | 0.03519 | 0.02706 The Walking Dead | 45,604,148 | 7,937,115 | 1,114,443 | | 0.17544 | 0.02444 | Clash of Clans Townhall Builder | 45,546,079 | 7,598,586 | 396,888 | 1,066,122 | 0.16759 | 0.00871 | 0.02341 2017 Christmas | 41,360,314 | 13,731,903 | 5,707,261 | 2,699,663 | 0.33373 | 0.13799 | 0.06527 JL - Wonder Woman | 37,773,100 | 5,887,169 | 298,319 | 557,353 | 0.15628 | 0.00784 | 0.01478 JL - Cyborg | 35,812,450 | 5,422,917 | 288,887 | 520,222 | 0.15182 | 0.00807 | 0.01453 Assassins Creed Origins Ptolemy | 35,110,656 | 6,473,312 | 1,114,244 | 852,456 | 0.18558 | 0.03174 | 0.02428 LEGO Ninjago Movie | 33,377,450 | 6,137,355 | 920,813 | 930,972 | 0.18676 | 0.02758 | 0.02798 Assassins Creed Origins Bayek | 32,937,608 | 5,886,259 | 1,056,973 | 972,317 | 0.17997 | 0.03209 | 0.02952 Turban Mama | 32,325,176 | 13,267,653 | 5,978,747 | 1,388,191 | 0.41194 | 0.18496 | 0.04294 Taylor Swift - "...Ready For It?" | 31,421,374 | 5,353,149 | 479,413 | 968,679 | 0.17146 | 0.01526 | 0.03083 Diablo III Necromancer | 31,198,199 | 4,916,163 | 95,617 | 902,005 | 0.15823 | 0.00306 | 0.02894 Halloween Zombie | 30,610,836 | 6,964,237 | 1,876,767 | 1,457,845 | 0.22878 | 0.06131 | 0.04763 Goth | 27,171,707 | 6,748,401 | 1,478,888 | 850,060 | 0.24976 | 0.05443 | 0.03128 Santa Mask | 26,434,980 | | 1,692,203 | | | 0.0626 | Spider-Man: Homecoming | 24,573,897 | 2,664,286 | 104,491 | 368,999 | 0.10867 | 0.00425 | 0.01502 My Little Pony: Twilight | 22,916,800 | 3,638,208 | 394,795 | 536,762 | 0.15965 | 0.01723 | 0.02342 Pica-Pau | 22,439,629 | 5,110,100 | 1,421,832 | 690,691 | 0.22809 | 0.06337 | 0.03078 Mans Not Hot | 21,803,325 | 4,413,662 | 780,442 | 781,428 | 0.20364 | 0.03607 | 0.03584 Stranger Things Seasons 2 | 20,354,387 | 3,067,773 | 336,583 | 388,596 | 0.15158 | 0.01654 | 0.01909 Gucci Bloom | 20,350,067 | 2,829,647 | 199,114 | 445,083 | 0.13965 | 0.00978 | 0.02187 My Little Pony: Tempest | 19,477,219 | 2,926,967 | | | 0.15103 | | Mass Effect: Andromeda | 16,892,828 | 1,345,935 | 42,125 | 208,625 | 0.0798 | 0.00249 | 0.01235 Assassins Creed Origins Hotepi | 16,755,209 | 2,344,029 | 384,402 | 313,370 | 0.14053 | 0.02294 | 0.0187 The Gifted | 13,876,788 | 2,018,989 | 115,103 | 337,505 | 0.14607 | 0.0083 | 0.02432 Coco | 13,153,815 | 2,292,153 | 504,190 | 353,777 | 0.17493 | 0.03833 | 0.0269 Bright Orc Mask | 13,143,209 | 2,584,734 | 1,136,803 | 525,430 | 0.19707 | 0.08649 | 0.03998 KAYAK Love Europe | 13,071,506 | 1,501,958 | 111,767 | 252,331 | 0.11529 | 0.00855 | 0.0193 Paddington Hat & Coat | 12,665,647 | 1,524,731 | 274,295 | 255,073 | 0.12099 | 0.02166 | 0.02014 Giggles the Clown | 11,408,622 | 2,244,417 | | 333,775 | 0.19737 | | 0.02926 I am the best | 10,845,108 | 2,629,059 | 920,465 | 476,919 | 0.24307 | 0.08487 | 0.04398 Jumanji | 9,535,467 | 1,751,085 | 588,700 | 256,073 | 0.18416 | 0.06153 | 0.02685 L'Oreal Paradise Filter | 9,408,945 | 2,061,287 | 324,890 | 211,278 | 0.21998 | 0.03453 | 0.02246 Spread the Love | 8,677,878 | 1,340,183 | 292,102 | | 0.15503 | 0.03366 | Lady Gaga | 8,529,491 | 520,343 | 40,832 | 173,832 | 0.06245 | 0.00479 | 0.02038 GigavoltHavoc(ENG) | 7,651,194 | 907,681 | 158,022 | 193,814 | 0.11893 | 0.02065 | 0.02532 Coca Cola Polar Bears Filter | 7,419,146 | 1,307,425 | 461,190 | 207,899 | 0.17683 | 0.06216 | 0.02802 Pedigree Adoptable Mask | 7,387,983 | 1,098,146 | 178,624 | 179,226 | 0.14923 | 0.02418 | 0.02426 FB Final - EN - Giphy Thoughts - Workaround | 7,221,229 | 566,651 | 28,098 | 74,722 | 0.07863 | 0.00389 | 0.01035 Candy Crush | 6,799,133 | 789,462 | 139,226 | 144,058 | 0.11363 | 0.02048 | 0.02119 Holiday Headbands "Boing" | 5,993,702 | | 455,757 | 187,770 | | 0.07604 | 0.03133 NRC FB Camera | 5,740,901 | 369,560 | 41,644 | 129,760 | 0.06463 | 0.00725 | 0.0226 Hey Arnold! Facebook Mask | 4,884,104 | 370,789 | 83,897 | 81,073 | 0.07614 | 0.01718 | 0.01672 CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00151677