Meta & Children's Online SafetyH2 2019 - Central Products: Growth
Presentation · 10 pp
Documents
Meta's internal documents produced during litigation.
488 records · How documents are sourced
469 records · Meta's internal records
0excerpts
Untitled document discussing Nielsen deactivation study
Research & report · 7 pp
"Our original study had teens in it, but after the FB App Study made it to the press, we were asked to remove teens. We will keep teens in for Instagram, but not meter them, and we will beef up our consent. Facebook will not study teens as of now." "There are…
1excerpt
M&A and Market Landscape Review: Long Term Retention and its Implications
Presentation · 16 pp
"We have definitively established tweens as the highest retention age group in the United States" "To give you a sense of scale, people who joined Facebook at 11 years old have almost 4X the LTR of those who joined as 20 year-olds" "If we want to win big wit…
1excerpt
Long Term Retention: The Young Ones are the Best Ones
Research & report · 16 pp
"Long Term Retention: The Young Ones are the Best Ones and Other Learnings" "Our three major findings and associated implications are below." 1. "Tweens (approximate age 10-12) are special. People who join Facebook as tweens have the highest long term retenti…
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Teen Well-Being Survey RFP — Instagram/Peerless Insights Email Chain
Messages & email
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Email: CSER / CEI / Messenger
Messages & email · 3 pp
Guy Rosen: "Should we consider limiting the CEI number we put in CSER to FB only, to avoid a step-change some time in the future when we lose access to private messaging? I know we've already released the top line number in the newsroom post -- so maybe it is …
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Email: Market Strategy Youth Update
Messages & email · 13 pp
"We must onboard people into Facebook/Messenger as early as possible (tweens ideally) before they become attached to alternative social apps such as Snapchat, Instagram, and iMessage" "Why we know this: i. Teens who join Snapchat don't leave Snapchat after …
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1/ Mission: What's the change we want to see in the world?
Presentation · 2 pp
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Consequences and Implications of Selfie Manipulation: Literature Review
Research & report · 10 pp
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Social Comparison on Instagram
Presentation · 49 pp
"Social comparison is common on IG. 51% of people experience social comparison on IG. They either compare their accomplishments to others or observe other people to decide how they should act 'sometimes' or more often." "Women and teens are more prone to soci…
1excerpt
SSI Desk Research
Research & report · 9 pp
"From 7/6/18 - 8/6/18: ~16K unique IG users admitted suicidal thoughts or intent and ~21K unique users admitted self-injury. Of these, between 45% and 60% are teens, even though only 18% of DAP are teens. On a daily basis, 5.1 million users, or 0.75% of DAP, a…
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2019 Marketing Budget
Presentation · 3 pp
"3 KEY OBJECTIVES TO SUPPORT INSTAGRAM'S MISSION... Be teens' favorite place to share everyday moments and get closer to the people and things they love. $127.3M Total ($89.8M Opex, $37.5M HA, +89% y/y)" "Objective 1 Establish Instagram as the favorite place …
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Instagram Insights
Messages & email · 2 pp
"# INSTAGRAM CONFLICTS Greetings! Here are the results from our interview study (N=24) of the what, who, how, and impacts of conflicts on Instagram." "**TL;DR** * *Conflicts* are distressing interactions between users about their perceived differences. * Most…
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"Addiction"/Problematic Use Design Audit Plan
Research & report · 20 pp
"We hypothesize that unpredictable, low value rewards and cues that promote frequent, automatic, undesired behaviors are contributing to reward learning and habit formation in a way that is not aligned with users' intentions or preferences." "These may lead t…
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Email: Market Strategy Updates - 10/5/18
Messages & email · 8 pp
[Highlights]: 2. "Ecosystems - US User Lifetime Value (Phase 1): Based on a conservative set of assumptions, we find the lifetime value (LTV) of users in the United States to be between $200 and $350. People who join FB as 13 year-olds have an LTV of approxima…
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Email: Re: Body-enhancing filters & Well-Being Lit Review request
Messages & email · 4 pp
Jennifer Guadagno: "I wanted to follow up on the request we chatted about yesterday to understand more about possible effects of using 'body enhancing' filters on people from the well-being angle. I found an external researcher/clinical psychologist who specia…
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Chat: I would have thought that he would be more an advocate of harm prevention
Messages & email · 1 pp
Guy Rosen: "btw I prewired Mark a little about encryption / scanning his initial reaction was 'in the end it'll all be encrypted' But I explained the net harm concept etc He needs to think about it - mostly he'll have context for when we eventually bring it to…
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Email: Re: Releasing child safety stats pre CSER v2
Messages & email · 6 pp
"The biggest challenge here is that for the most part no one thinks FB makes people suicidal but people (especially policymakers and law enforcement) do think we create the opportunity for children to be groomed. Until we have really strong mechanisms for prev…
2excerpts
Market Landscape Review: Teen Opportunity Cost and Lifetime Value
Presentation · 16 pp
"All figures are presented as ballpark approximations since many simplifying assumptions were made." "The major takeaway from this work is that we are in the right range if we spend $100-$200 per teen." "The lifetime value of a 13 y/o teen is roughly $270 pe…
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Email: Re: Changing default age and improving age gating during registration
Messages & email · 7 pp
Antigone Davis: "Was there a discussion on using 25 as the default? We get hammered on this issue quite a bit on the safety side. It is seen as a signal to age lie. Not a safety issue, but it also seems likely to create an even greater mismatch census data to …
2excerpts
Email: Re: Message scanning
Messages & email · 6 pp
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Market Landscape Review
Messages & email · 20 pp
"'The young ones are the best ones'" "The difference in long term retention can be dramatic, with the people who signed up for Facebook when they were young teens being 100% higher than those who joined FB as young adults" 2. "We care because it:" • "Makes t…
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Problematic Facebook use: When people feel like Facebook negatively affects their life
Research & report · 22 pp
"In this study, we find that that 3.1% of Facebook users in the U.S. experience serious problems with sleep, work performance, or relationships that they attribute to Facebook and find difficult to change. We refer to this as 'problematic Facebook use,' in lin…
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Email: Re: Question about the value of message data
Messages & email · 2 pp
Adam Mosseri: "Kevin and Mikey are uncomfortable scanning Direct message data, which I didn't realize until last week, though they're supportive of using meta data. I'd like to make the value of scanning messages directly clear — do you guys have any idea how …
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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.