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Meta's internal documents produced during litigation.

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469 records · Meta's internal records

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  • Memo | Horizontal Findings on IG Competitors from Teen Research

    Research & report · 7 pp

    "Repeatedly over the past year, across topics and workstreams, we've heard teens complain bitterly about Instagram's non-chronological feed... Although the non-chronological feed fuels increased time spent on the site, teen users say that it makes it much more…

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  • Email: Daisy experience and thoughts

    Messages & email · 3 pp

    Mark Zuckerberg: "I get that some people, especially teens, may feel self-conscious about posting content that doesn't get enough likes. I'm not sure if the tests showed this was actually helpful at all for those use cases, but that's not really relevant to my…

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  • Email: Re: Social Comparison & Well-being

    Messages & email · 7 pp

    Jennifer Guadagno: "Social comparison is important to loneliness: Social comparison is the most important driver of loneliness. Given our large Inc. wide Loneliness focus that was just approved by Mark, social comparison becomes an important area to focus on a…

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  • IG Household Ecosystem - Identity & Multiple Accounts | Draft 1/23/2020

    Research & report · 3 pp

    "TL;DR Identity, Main Account/Secondary Account • Many parents joined Instagram to learn about it so they could help and follow their teen. • They believed that knowing what their teen did on Instagram helped them protect their teen. • Most did not become awar…

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  • The Power of Identities: Why Teens and Young Adults Choose Instagram

    Presentation · 77 pp

    "But market dynamics are affecting Instagram use - saturation with users 35 years and younger will prevent significant MAU growth in the US." "Given that we are close to saturation with <35, and do not have product market fit with adults, we shouldn't expect …

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  • Youth Privacy Landscape Q3 2020

    Presentation · 5 pp

    "Stated Age - age collected at registration is primary signal for enforcing age policies & special protections... IG does not have stated age for ~35% of users." "Limited Sharing & Interactions w/ Strangers:... Unconnected adults can't initiate messages to u1…

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  • We are Responsible for Viral Content

    Research & report · 36 pp

    "Unlike communication with close friends and family, virality is something new we have introduced to many ecosystems (so new that many spell-checkers don't recognize the word) and it occurs because we intentionally encourage it for business reasons." "Unfortu…

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  • Email: Acquisition age management launch proposal

    Messages & email · 5 pp

    ████: "Wanted to give an update on our recent age fallback tests and provide Acquisition's recommendation on path forward. TL;DR: Acquisition wants to launch our existing Age Management solution: defaulting to today's date on the registration birthday s…

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  • Mental Health: A Quick Overview

    Research & report · 8 pp

    "In a survey with over 22000 Instagram users across United States, India, Japan, Indonesia, Brazil and Turkey, we found that at least 1 in 2 users had experienced at least one mental health related issue in the last 30 days... We found that social comparison, …

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  • Email: Checkpointing U13 users on DOB change for Logged-in users

    Messages & email · 2 pp

    ████: "Checkpointing U13 users on DOB change, -3.4M MAP/year hit if launched Context 1. Right now, when users attempt to change their birthday in a logged-in state, we do not allow them to change it to under 13. 2. We need to checkpoint the people who a…

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  • Hard Life Moments - Mental Health Deep Dive

    Presentation · 30 pp

    "But, we make body image issues worse for 1 in 3 teen girls" "More teen girls thought that IG made body image issues worse rather than better" "Most wished Instagram had given them better control over what they saw (except SSI)" "Social comparison has high …

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  • IG Notification Systems Roadshow

    Presentation · 56 pp

    "The heart tab can be overwhelming. It's like if you take off work for a week and you then have emails and they all require individual attention." "I think on IG there can be an expectation to respond within X amount of time... [Choosing to disable push] was …

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  • Email: Re: Facebook outreach for expert opinion

    Messages & email · 10 pp

    "You may recall that last year we temporarily removed some face altering AR effects from Instagram, following questions raised about the potential impact of these effects on mental health. Removing these effects was an interim measure that provided us time to …

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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.