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We are Responsible for Viral Content

Internal document11 Dec 2019

Narratives:Profits over Safety

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Open source PDF (36 pages)

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Case: MDL 3047
Bates: Haugen_00021247

Filed as

Ex. 234 · Dkt 2757-26 · 20 Feb 2026 · CourtListener (opens in new tab)

Excerpts from this document

2 excerpts

“Unlike communication with close friends and family, virality is something new we have introduced to many ecosystems (so new that many spell-checkers don't recognize the word) and it occurs because we intentionally encourage it for business reasons." …”
“Indeed, even Mark himself has suggested that the anger reaction is a reasonable way to express that you don't like a piece of content (link here), even as we currently count it as 4x as important as a less ambiguous 'like' for giving you more such content.”

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