Chat: We literally are optimizing teen feeds for engagement.

Internal document24 Oct 202323 messagesParticipants redacted or unnamed

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Tuesday 24 October 2023

11:21████I feet Trke i'm reading totally different litigation and legislation than our org leaders... We literally are optimizing teen feeds for engagement. We can change that, but none of the YIPs actually address this core issue.

11:24████Tirst off thank you for checking in on me last week, i'm sorry for not responding

11:25████secondly, which org leaders, and where do you see this?

11:25████and do we do this differently/more for teens than adults?

11:26████████

11:26████the people determining the YIPS

11:26████no, exactly the same

11:28████I thought I remembered you saying that there are specific engagement-boosting things we're doing specifically for teens (and some of those are what influence teen SWOP).

11:28████or was it that the same enagement-boosting things have different effects on teens?

11:29████this one

11:29████teens seem to just be more responsive to some of the engagement-optimization stuff we do for all users

11:29████which seems consistent with the external concerns

11:29████put YIPs are all policy/competitor driven. if you want us to not optimize for teen engagement we have to get TikTok to do that

11:30████and by "you", I mean "we"

11:31████the whore 'compliance' thing that is coalescing around closing the SWOP gap, which I am all for, seems like a necessary but not sufficient condition of compliance I think we need to stop optimizing teen users' algos for engagement metrics to be in compliance but nobody seems to be talking beyond building new tools and strong enforcements

11:32████yeah. prob because there's a whole other side of the company working equally frenziedly on how to achieve teen growth

11:32████yeaz

11:33████1 actually don't really understand how you reconcile those as equal prios

11:33████It feels like the UI tooling is an attempt to *not* disrupt the core business model

11:33████https://fb.workplace.com/groups/commsupdates/permalink/25359058740382735/

11:33████Regulators: "Stop optimizing for teen engagement" Meta: "30 tools!"

11:37████The whore company is set up to avoid this problem. Like XI is sequenced to be after* Relevance, and explicitly does not engage with them, to allow Relevance to optimize for engagement and XI runs around trying to pick up the pieces.

12:03████do you understand the GVM process?

Chat: We literally are optimizing teen feeds for engagement.

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