Meta & Children's Online SafetyChat: super high risk, last time it was launched #killchallenge went viral
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████ name redacted. Different bars may be the same person or different people.
quoted in an excerpt in the archive.
Thursday 11 March 2021
08:16Michael Yehuda RothschildFYI, chatted with the team. I'm aligned with option 2 on Explore/Reels and we can have an option 1 type BTG ready (I think we already do) but not exercised. The biggest problem for IG is search, suggested users, and hashtags, and it sounds like they're covered separately from this (content vs entities):
08:16Michael Yehuda Rothschild"Confirming on this piece that both would be covered under the 'entities dedicated to B2V' non rec enforcement Accounts dedicated to B2V would be non rec and thus not eligible for Suggested Users units.
Hashtags dedicated to B2V would be non-rec and put into our exact match search treatment (Tier 2.5)."
08:32Michael Yehuda RothschildShoot, just realized this was 8 and not 8:30...
08:37Michael Yehuda RothschildSounds like that's where you all landed. I'm supportive.
08:37████Yep
08:37████I supported your Pov and relayed what you said basically.
10:08████hey do you have context on hashtag challenges
10:10Michael Yehuda Rothschildin the context of B2V?
20:53████nope generally
20:53████e.g. the product arrowing you to start a <keyword>challenge hashtag and get 3x amplification on FB
20:54████super high risk, last time it was launched #killchallenge went viral. recipe for e.g. tide pod challenge disaster
20:54████https:7710.quip.comy HNSXAb1TrRBK
20:54████just reviewed it on FB today
20:54████given recent muta escalation too - I think we need to think about (not urgent, but relatively soon) a x-famly hashtag policy + framework to drive consistency
20:55████anyway that's not too urgent. the one thing I want you to glance at is notes from covid decision mtng today, can you check my IG framing and edit as necessary to align w/ your POV
https://fb.quip.com/OVVSArTKTbWK
20:55Michael Yehuda RothschildIt's kind of like Recommendations -- I'd start with what we have on IG
20:55Michael Yehuda RothschildIt's so much bigger on IG than FB and been built over years
20:55Michael Yehuda Rothschild(just like Explore for Recommendations)
20:56Michael Yehuda RothschildThere's a ton under the hood on IG for hashtags integrity
21:13Michael Yehuda RothschildLGTM
21:15████Just like recs. IG is a bit further ahead exactly just
21:15████just need to formarize in to FB inc wide policy
21:15████thanks!
21:34Michael Yehuda RothschildWDYT about this JD?
21:34Michael Yehuda RothschildYouth and Teens are critically important to Instagram. while Instagram has strong market-fit with Teens, we know we need to constantly "re-win" this segment as there's a new group of 13-year-olds every year and the competition over their social Media engagement has never been more fierce. we have an opportunity to responsibly introduce young people to Instagram.
To that end, we're building a new pillar within Instagram focused on Youth. Our goal is to ensure that Instagram continues to have a strong fit with teens by offering as much of Instagram's value to tweens as possible. ** Tweens are teen-aspirational they want access to the same Instagram that teens get.
Parents want a safe space for Tweens to grow and experiment free from any potential harm, e.g. online bullying. Our product will build at the intersection by providing access to Instagram for tweens by requiring parental content, transparency, and controls. [Internal]* This will be one of Instagram's top priorities and we're aiming to launch this new version of Instagram.
We're looking for a senior product leader to build, grow and lead this new org. The ideal candidate is a strategic product thinker with strong track record launching 0-1 initiatives and are comfortable driving complex cross org execution. They are excellent communicators who are able to lay out a clear vision and represent that effectively working closely with senior leadership. Finally, they are strong managers, who are able to hire quickly and create a strong culture for a new team.