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Documents / Youth H2 2021 - 1-Page Planning [IG Leads Review]

Youth H2 2021 - 1-Page Planning [IG Leads Review]

Internal document2021

Narratives:Knowledge Youth Targeting

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Case: MDL 3047
Bates: META3047MDL-034-00056779–799

Filed as

Ex. 200 · Dkt 2757-12 · 20 Feb 2026 · CourtListener (opens in new tab)

Excerpts from this document

3 excerpts

“We expect to fall short of our original H1 goal of eliminating the 2M backlog of underage report cases, due to slower than expected hiring of ops reps and continued increase in appeals (growing to 2.7M at one point in H1). …”
“We began experimentation for 7 initiatives to reduce IIC (Inappropriate Interactions with Children) by preventing 'potential' violating adults from contacting minors in Reels, Comments, Suggested For You, Explore, and Follows.”
“We believe that in addition to building an age appropriate experience with guardian supervision we must build some sticky new features that are built for Tweens first in order to make the experience truly compelling to Tweens. …”

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