Meta & Children's Online SafetyChat: For late night use, the negative impacts, such as on work/school performance and mood, of little or poor sleep (especially on young people) are well-documented.
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████ name redacted. Different bars may be the same person or different people.
quoted in an excerpt in the archive.
Wednesday 13 July 2022
12:10████Pag 2014 WITita C. Campbell, RDR CRR CSR #13921 Hi both! Just wanted to clarify my point in the various chats simply put, I'd like you all to lead the way here. Tell the team what the problem is, how bad it is or isn't, what areas are worth focus on vs.
not I want to take your insights and then determine how to proceed. My comments in presentation were an observation that the numbers seem small but if you all say there are other ways to look at it that isn't as small or that yes its small so questioning whether we work it game.
this is all fair
12:10████I don't want to bias or pressure us in any one direction. We are looking to you to guide us here
12:10████Does this make sense?
12:16████Yep!
12:20Georgy VolichenkoThat makes sense and we can definitely add some numbers for late night specifically, luckily there are plenty to choose from in analysis. My point in the Leads deck chat was that if we need to explain why we chose late night and frequent use, we won't be showing numbers because that's not really how we made that decision.
12:22████For context, the Insights team worked with CWB to prioritize the four sub areas based on what we shared.
know today about PU in general, using the more 'clinical' definition. That is the table
12:22████From this doc:
https://docs.google.com/document/d/1XoqL7aibB8D4PbvDnZmwGzfhMx59VVA1bFAQJ40pb1A/edit#heading=h.xuip0gc5rs
12:22████We took into account severity but it was in the sense of, do we have causal evidence in the literature that these behaviors lead to negative life impact
12:23████vs. a sizing exercise on IG
12:24████For late night use, the negative impacts, such as on work/school performance and mood, of little or poor sleep (especially on young people) are well-documented.
12:25████And product coverage was low, while competitors are making progress in this space. So those were the primary inputs to deciding late night use should be a priority area for us
12:27████We cited this stat in our H2 plan: Late Night: 20% of global WAU teens have a daily average of 1 session between 12 and 4am over one week.
12:29████Also reach on IG we have this as 45% of teen WAU what time frame is that George?
12:32████I have a meeting in a few mins but after that, George let's side bar and figure out how to present the data we have in a coherent and compelling way, with appropriate caveats (bc there will be caveats!
12:35████I see your respective points. What'll help is having something for me to react to. So if you could take a stab at the deck directly at answering this question what does data and research say to support us working on late night (and frequent) use? I can then help fine tune/frame. That'll help us avoid the back and forth/confusion around this
12:36████Yep, agreed!