"Emphasis on driving time spent. During H1, we will approach major moments(Awards Show, Olympics, etc.) with an explicit goal around moving time spent. We will support our company-wide time spent goals by supporting initiatives around Video, Live Events, and Ranked Feed."

Emily Eckert: • "Our vertical model is working well. With a larger team, we are expanding to new verticals and deepening our focus in top markets." ◦ "Keep: Public Figures, Music, Fashion, Teens, Photography" ◦ "New Investment: Sports, Publishing/News (this is about giving media orgs from from magazines to broadcasters a sustained level of partnerships support; this is not a goal to win in news)" ◦ "Possible addition: SMB" ◦ "Major H1 moments:Awards Season, Olympics, Election, Instagram moments (look for a few potential opportunities to create our own impactful moments like #InstaPride)" • "Emphasis on driving time spent. During H1, we will approach major moments(Awards Show, Olympics, etc.) with an explicit goal around moving time spent. We will support our company-wide time spent goals by supporting initiatives around Video, Live Events, and Ranked Feed." ████: "Teens /Youth Focus is particularly critical to our brand and overall success in partnerships. This is also a space that is increasingly competitive. We are weaving this focus area into all of our market and vertical plans."