Adam Mosseri: "My primary goal was to ensure the app remains culturally relevant as measurement by sessions, time, and sharing, particularly with teens."

"My primary goal was to ensure the app remains culturally relevant as measurement by sessions, time, and sharing, particularly with teens. Overall this went well. Reels have driven time to all time highs at ~41.9m per DAU globally and ~37.4m in the US. Sessions are up X% globally and roughly flat year on year in the US. The sum of Feed, Stories, and producer participation rate is up above 20% and has grown more than 6% globally and above 18% and up 2.6% in the US." "These goals are a second iteration for 2023… Stabilize Instagram with teens (US teen MAPMAPMonthly Active PeopleCore Meta engagement metric counting distinct people active on a platform in a month. Paired with DAP in internal goal-setting; the MAP/DAP ratio is used as a measure of how frequently a monthly user returns.Full entry ↗). This is both the most important and most difficult of my goals for 2023. We have a 10% chance of hitting this goal at best, but we'll do well to think big and swing big."