"It seems clear from what's presented here that some of our users are addicted to our products."

PLAINTIFFS’ CHARACTERIZATION

"It seems clear from what's presented here that some of our users are addicted to our products. And I worry that driving sessions incentivizes us to make our product more addictive, without providing much more value. How to keep someone returning over and over to the same behavior each day? Intermittent rewards are most effective (think slot machines) reinforcing behaviors that become especially hard to extinguish—even when they provide little reward, or cease providing reward at all."

Unnamed employee, as quoted by plaintiffs

Source: Plaintiffs' Corrected Omnibus Opposition to Defendants' Motions for Summary Judgment, In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation