"I would urge us to think again about why we are allowing [SSI] imagery to stay up – it is truly horrific and our clients, especially those that are parents are finding it very difficult to square."

Steve Hatch: "TLDR: We have seen a slowdown in spend immediately following the BBC report though to date no major advertiser has pulled all spend or taken a negative public position.However we remain in a very delicate position. All advertisers we have spoken toare taking a proceed with high caution 'wait and see' approach. They are expecting further concrete action and information from us and are not ruling out pulling spend particularly if there is further 'bad news' or no further progress made by us. They welcome the immediate steps but these are viewed as the beginning not a conclusionIn our conversations they understand the complexity of the area though many believe we aren't setting the line in the right place and that SSI content is far too easy to find." "Advertisers are asking how we can allow content which we know contains sometimes graphic and distressing images to be 'adjacent to our adverts'. We do have Millward Brown research (which we haven't yet shared) that suggests that 9/10 users do not associate content with the content above or below it, this is research conducted with a small sample (6000 people) and 1 in 10 may still feel high risk without clients understanding the scale of the problem." Nicola Mendelsohn: "Sheryl/Nick I know that you have both been involved in this but I'm escalating the situation in the UK to you following 10days of continuous negative feedback regarding Instagram, self harm, suicide and young people. Our messaging is not getting through and the actions that we have taken are not enough to stop the continuous negative drum beat. No experts will come out and speak on our behalf around the fact that we leave things up so that we can help people with self-harm tendencies. We have also now been informed that there will be an indepth Panorama programme next week that will look into broader issues around well being and under age use of our platform. This will create another round of negative stories. The situation with our clients is very fragile and I'm concerned that we are moving towards a client publicly pulling spend." "I would urge us to think again about why we are allowing this imagery to stay up – it is truly horrific and our clients, especially those that are parents are finding it very difficult to square. I am also worried that this goes to the heart of defending the feed which we need to protect." Sheryl Sandberg: "I want to understand if this is an enforcement issue or a police issue."