Meta's internal documents produced during litigation.
488 records · How documents are sourced
469 records · Meta's internal records
Presentation · 3 pp
"Over the last two years, MWB has been focused on understanding and reducing problematic use for Instagram Users." "Why does problematic use matter? Research and analysis has revealed three primary reasons for reducing problematic use: 1. Teen WB: Research h…
1excerpt
Research & report · 2 pp
"We want to share a summary of learnings and suggestions for next half in this post... Given sampled teen and overall data, we verified that (1) more teen data leads to consistent teen NE wins and wins for overall NE in most cases; (2) teen data is more effici…
1excerpt
Presentation · 59 pp
"Problematic Use Definition 1. A perceived lack of control over usage of a technology or social media platform and 2. This lack of control is perceived to lead to negative life impacts (e.g., in domains such as relationships, work/school, sleep, etc)" "Person…
2excerpts
Messages & email · 2 pp
Melissa ████: "I'm not surprised we have bad hashtags. our search safety team is a few employees who look at a list of popular hashtags every week to decide which to filter out :( it's super low tech… We also do very little to make sure handles are appro…
1excerpt
Messages & email · 44 pp
"For Child Safety, all reports should generate an SRT job. We found that around 30% of FB profile reports did not result in job creation."
3excerpts
Messages & email · 1 pp
"Holy shit the WSJ article on Instagram and pedo recommendations is brutal"
2excerpts
Presentation · 41 pp
"In H1'22, we proposed defaulting new teens into Take a Break based on positive feedback from teens, parents, regulators, and press." "Why we did not pursue it 1. Leadership shared that the bar for defaults is high and should consider policy/legal requirement…
2excerpts
Presentation · 48 pp
"Our competitors in social connection are leveraging school integrations as a way to keep in touch with their community. Can we take this a step further and use school networks as a lever for acquisition?" "How can we position Instagram as integral to navigat…
1excerpt
Messages & email · 3 pp
Leah ████: "Product pivoted to recommending allowing 18-20 year olds to message unconnected minors if the age gap is <2 years after learning that blocking threads from 18-20 year olds to teens would impact 7.7% of threads to teens." "Data shows blocking…
1excerpt
Messages & email · 2 pp
"We wanted to share some (rather concerning) early data insights and next steps, as we looked into recommendability and media quality of US Teens' Top recommended Reels." "Anecdotal evidence indicates that Teens see higher levels of non-rec content. An ex-Met…
1excerpt
Messages & email · 4 pp
"IG DIOps proactively reviewed IG surfaces by assessing the search results of 16 Queries, Tags and Emojis (e.g. tweenxstars, #cutegirls and Little # &) 50+ suspicious accounts were found, and we observed patterns indicating the existence of a much larger netwo…
1excerpt
Messages & email · 2 pp
Chris Cox: "Think about how many engineers we throw at two points of IG teen growth" Adam Mosseri: "Glad you brought that up"
1excerpt
Messages & email · 5 pp
████: "As I understand parental gatekeeping is much larger for 13yo - should we focus more on 14-17? Do we have data that shows that if 13yo don't start using IG - it is much harder to get them excited to join IG at 14+?" ████: "████ has a s…
2excerpts
Messages & email · 2 pp
"Context: following a recent child safety incident (detail) an XFN team across Policy, Product, Legal and Public Affairs came together to re-evaluate an exception that allows 18-20yo to message minors (13-17yo) on Instagram. This exception stands in contradict…
1excerpt
Messages & email · 2 pp
Antigone Davis: "In getting feedback from policy leadership w/r/t policy's integrated youth plan, Erin Egan asked about the development of company positions and 'overarching strategy' regarding the spectrum of youth issues: Age Assurance, Addiction/Problematic…
1excerpt
Messages & email · 2 pp
Gail ████: "Hi both, I see you are both on the call for 18-20 talking to unconnected minors." Gail ████: "For 2) the safety risk appears to be from messaging per se, possibly exacerbated by age liars. Anand's data indicated that 32% of IIC reports…
1excerpt
Presentation · 24 pp
"The p90 threshold for late night (10 PM - 4 AM) time spent over the last 28 days corresponds to 25 minutes per day on IG." "35% of late night time spent for p90+ teens comes from sessions that had a notification delivered within 5 minutes of starting a sessi…
1excerpt
Research & report · 21 pp
"Prioritization. I think this has improved meaningfully in the past 12-24 months. Adam has been extremely clear about our focus on teens. This, combined with a more concise set of topline metrics, and more consistency in our stated product priorities, means th…
6excerpts
Research & report · 5 pp
"My primary goal was to ensure the app remains culturally relevant as measurement by sessions, time, and sharing, particularly with teens. Overall this went well. Reels have driven time to all time highs at ~41.9m per DAU globally and ~37.4m in the US. Session…
1excerpt
Presentation · 127 pp
"Youth is one of the more acute social issue challenges we face right now with a level of external scrutiny that has increased substantially over the last 6 or so months." "We are facing over 1000 lawsuits from AGs, school districts and parents alleging that …
1excerpt
Presentation · 124 pp
"One method we're using is to remove minors in inbox search for unconnected adults… You can typically search for people you are not connected w/ in Inbox search (i.e. start a new message w/ someone you're not connected to in this way); this blocks that feature…
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Research & report · 18 pp
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Messages & email · 2 pp
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Presentation · 19 pp
"Stabilize teens MAU in the US and globally" "40 minutes per DAU * 1.5B DAU"
1excerpt
Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.
Meta & Children's Online Safety