Can we please keep our names as boring and uninteresting as possible
Messages & email · 2 pp
Meta's internal documents produced during litigation.
488 records · How documents are sourced
469 records · Meta's internal records
Messages & email · 2 pp
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Presentation · 68 pp
"The stance we have historically taken is to give people control, but not in a way that hurts metrics."
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Presentation · 67 pp
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Presentation · 21 pp
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Presentation · 4 pp
"TL;DR How might we help tweens discover, curate, and go deep on their interests on IG? - While the majority of impressions are on connected content, young teens enjoy consuming Reels as a source of entertainment more than other age cohorts. - Tweens say they …
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Presentation · 9 pp
"We often hear/read how Facebook INTENTIONALLY creates products to be addictive -- often to increase profit for the company or how Facebook manipulates people by leveraging human psychology against users (aka Social Dilemma)" "'Social media addiction' is a co…
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Research & report · 27 pp
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Research & report · 16 pp
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Research & report · 8 pp
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Research & report · 7 pp
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Messages & email
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Presentation · 3 pp
People who spend longer than 3 hours a day on Instagram have lower positive affect and lower overall life satisfaction. Those who spend longer than 1 hour on IG have higher negative WB.
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Presentation · 6 pp
"Parent Gatekeeping is #1 reason early teens do not join IG. Parents do not think that IG is appropriate/safe for their children." "Improving parent sentiment will help unblock new teens to join IG and also help improve overall brand sentiment"
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Presentation · 40 pp
"We found that those who stopped using Facebook for a week: Reported lower feelings of depression, anxiety, loneliness, and social comparison." "People who stopped using Facebook for a week reported lower feelings of depression, anxiety, loneliness, and socia…
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Presentation · 54 pp
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Research & report
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Research & report · 43 pp
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Presentation · 14 pp
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Research & report · 5 pp
"The teen brain is easily stimulated by novelty, making discovery surfaces very engaging if the content is fresh." "Redundancy is a buzzkill. We must make deduping content across surfaces a priority for the teen audience. We also need to provide more opportun…
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Research & report · 9 pp
"Dark patterns and 'addictive'-like features rob users of their agency" "It is worthwhile to consider how far we might consider going to make tradeoffs that prioritize user agency and that can simultaneously reduce engagement (unwanted engagement perhaps, fro…
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Presentation · 42 pp
"Social Media + Messaging + Video Calling + Payments: Can become tools for bad actors" "Intersection of these 3 = complex risk"
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Research & report · 3 pp
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Research & report · 4 pp
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Research & report · 8 pp
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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.