Meta & Children's Online Safety

Documents

Meta's internal documents produced during litigation.

488 records · How documents are sourced

Search full text ↗

488 records · All

  • 0excerpts

  • "Well-being: Youth and Technology" (Task T27934737)

    Messages & email · 3 pp

    ████: "hey ████ - first off, my apologies for not being at the meeting on monday due to PTO. i realize my absence is now causing thrashing that i could've avoided. i've read the documents. everything looks good from a 13+ POV (thanks ████!). …

    1excerpt

  • IG Camera/Platform

    Presentation · 29 pp

    "STRATEGIC GOALS • Integrate platform into IG to see if AR effects can get strong product market fit with FCI Teens by tapping into IG teens community and cultural moments (this is something we haven't been able to achieve with our internal effects) • Target …

    1excerpt

  • Schoooools Review

    Research & report · 10 pp

    [Overview]: "The teen population on Facebook is decreasing and so one of the key goals of the Youth Growth team is to get teens onto Facebook and to stay there. To do so, the Youth Growth team is building products centered around High School Communities."

    1excerpt

  • Feb 2018 Youth Small Group Update

    Research & report · 5 pp

    [High School Communities]: "[W]e learned that increasing high school profile completion drives engagement and DAP, as it makes it easier for Teens to message each other and join peer-heavy groups. We're investing in aggressively driving high school profile com…

    1excerpt

  • IG Teens Team FYI

    Messages & email · 2 pp

    ████: "I met with ████ from the TBH team earlier this week to pick his brain on teens... Here are the highlights: 1. Their growth strategy was to go school by school. They would create an IG account with a bio saying 'TBH coming to your school' and…

    1excerpt

  • 2excerpts

  • 0excerpts

  • H2 2018 Communications Plan - We Get It: Meaningful Connections

    Research & report · 8 pp

    [RISKS]: • "We're playing catch up and people might think we aren't doing enough. Per the New York Times 'If Facebook's underlying business model is based on how much time we all spend eating there, can the company ever truly resist the pressure to keep plying…

    1excerpt

  • H2/H1 2018 Youth Team Review

    Research & report · 22 pp

    "For Tweens, we need to develop a strategy to get them onto Messenger and Facebook." "We formalized our Youth Defense Task Force, tools and dashboards. This team focuses on building pipelines and systems to detect and respond to experiments and rollouts acros…

    3excerpts

  • High School Directory - Product Messaging & Launch Doc. [working draft]

    Research & report · 26 pp

    "Support pilot program and medium-volume launch of Nametag high school networks, the first product just for teens, and leverage it as a first-ever opportunity anopportunity to experiment with teen-first, never-before-tested hyper-targeted house ads and partner…

    1excerpt

  • Overview: 2018 Instagram Ambassador Program

    Research & report · 11 pp

    [Program Objectives]: "The ambassador program will aim to:" "Recruit and onboard teen tastemakers to act as our plug at local high schools within 5 key markets" "Drive product adoption through word of mouth for upcoming launch initiatives" "Create phys…

    1excerpt

  • Email: Re: (Decision needed) Revert jewel filtering on US iOS decision

    Messages & email · 10 pp

    Guillermo Spiller: "We're asking for your help to decide on a short-term trade-off between US DAP and notifications experience. We need to decide whether to revert the notifications filtering change inUS iOS." "Ultimately, the short-term trade-off centers aro…

    1excerpt

  • Early Teen Illumination Qualitative Research

    Presentation · 46 pp

    [JOINING INSTAGRAM]: [INSTAGRAM SELLS ITSELF]: "In 6th grade, age 11-12, teens get first phone and are 'invited' in one of two ways…" [BFF]: "My friend just got it and told me to download it." – ████, 12, LA [TOP ACCOUNTS]: "I want to see what my favor…

    2excerpts

  • Youth Empathy Framing

    Research & report · 14 pp

    "Young teens (~13) don't feel safe using their real name, identity or any clues that could lead to strangers finding them due to privacy and safety concerns." "PAC is keenly aware that prevalence rates for bullying/harassment is higher in teens than adults an…

    1excerpt

  • Email: Re: Parners w/ high teen followings

    Messages & email · 2 pp

    ████: "I'm coming at this from the lens of, 'If we wanted to get out a product launch or other content push on IG that would reach the most global (or US) everyday teens in the most compelling ways, who are the top ~100 partners who would reach the bigge…

    1excerpt

  • Instagram Quarterly Review (October 9, 2017)

    Research & report · 5 pp

    "However, there are five areas you should be aware of and I could use your help addressing:" "5 Instagram PAC is far behind FB PAC and we could become a major liability for FB Inc." "Instagram is now over 850M monthly users, and with that size comes the res…

    1excerpt

  • 1excerpt

  • "Addiction" to Facebook: A Literature Review

    Research & report · 14 pp

    "Use of Facebook that interferes with regular life, or amounts of Facebook use that exceed a person's desires/intent may indicate an addiction." "Between 1-10% of college students likely exhibit a serious degree of Facebook addiction, while an inclusive total…

    1excerpt

  • Email: Tween Research

    Messages & email · 3 pp

    ████: "To answer the biggest fork in the road — Will it be sufficient to simply make FB or IG COPPA compliant for tweens? No, I don't think so. I think making these apps COPPA compliant is absolutely necessary, but simply opening them up without making p…

    1excerpt

  • 0excerpts

  • 1excerpt

  • Email: Re: Rob's Youth Update - Sep 7

    Messages & email · 34 pp

    "Lifetime Value (LTV) This number is core to making decisions about your business. Lifetime value is the cumulative total 'value' (usually expressed as 'profit') you expect from a customer/user. With this number, we can make better decisions regarding how much…

    7excerpts

  • Have we made people addicted to Facebook?

    Research & report · 29 pp

    "Have we made people addicted to Facebook?" "The flow is fairly aggressive as we try to stop people from leaving Facebook. We list some of your friends to remind you that they will no longer be able to contact you through the site and more importantly, we req…

    1excerpt

Filter records

Source
Kind of record
Theme
Availability
Harm
Narrative
Design feature
Other topic
Initiative
Date range

Ranges include overlapping records. Records with no date are excluded.

Clear filters

Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.