Documents

Meta's internal documents produced during litigation.

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  • 2019 Marketing Budget

    Presentation · 3 pp

    "3 KEY OBJECTIVES TO SUPPORT INSTAGRAM'S MISSION... Be teens' favorite place to share everyday moments and get closer to the people and things they love. $127.3M Total ($89.8M Opex, $37.5M HA, +89% y/y)" "Objective 1 Establish Instagram as the favorite place …

    1excerpt

  • Email: Video M-team review CONFIDENTIAL

    Messages & email · 2 pp

    "Lots of talk about the fact that we lost this teen generation but have a shot at getting kids, especially with Messenger kids, and should therefore 1) build more kid experiences and 2) find ways to transition from kid experiences to main FB. Video is obviousl…

    1excerpt

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  • Date not recorded

    Research

    Research & report · 5 pp

    "The teen brain is easily stimulated by novelty, making discovery surfaces very engaging if the content is fresh." "Redundancy is a buzzkill. We must make deduping content across surfaces a priority for the teen audience. We also need to provide more opportun…

    1excerpt

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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.