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Meta's internal documents produced during litigation.

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  • We are Responsible for Viral Content

    Research & report · 36 pp

    "Unlike communication with close friends and family, virality is something new we have introduced to many ecosystems (so new that many spell-checkers don't recognize the word) and it occurs because we intentionally encourage it for business reasons." "Unfortu…

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  • Email: Acquisition age management launch proposal

    Messages & email · 5 pp

    ████: "Wanted to give an update on our recent age fallback tests and provide Acquisition's recommendation on path forward. TL;DR: Acquisition wants to launch our existing Age Management solution: defaulting to today's date on the registration birthday s…

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  • Mental Health: A Quick Overview

    Research & report · 8 pp

    "In a survey with over 22000 Instagram users across United States, India, Japan, Indonesia, Brazil and Turkey, we found that at least 1 in 2 users had experienced at least one mental health related issue in the last 30 days... We found that social comparison, …

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  • Email: Checkpointing U13 users on DOB change for Logged-in users

    Messages & email · 2 pp

    ████: "Checkpointing U13 users on DOB change, -3.4M MAP/year hit if launched Context 1. Right now, when users attempt to change their birthday in a logged-in state, we do not allow them to change it to under 13. 2. We need to checkpoint the people who a…

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  • Hard Life Moments - Mental Health Deep Dive

    Presentation · 30 pp

    "But, we make body image issues worse for 1 in 3 teen girls" "More teen girls thought that IG made body image issues worse rather than better" "Most wished Instagram had given them better control over what they saw (except SSI)" "Social comparison has high …

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  • IG Notification Systems Roadshow

    Presentation · 56 pp

    "The heart tab can be overwhelming. It's like if you take off work for a week and you then have emails and they all require individual attention." "I think on IG there can be an expectation to respond within X amount of time... [Choosing to disable push] was …

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  • Email: Re: Facebook outreach for expert opinion

    Messages & email · 10 pp

    "You may recall that last year we temporarily removed some face altering AR effects from Instagram, following questions raised about the potential impact of these effects on mental health. Removing these effects was an interim measure that provided us time to …

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  • Email: age gating buckets & time out

    Messages & email · 3 pp

    Shane Witnov: "2 issues that have recently come up discussions with Growth about age management that I'd really appreciate your quick help/take on. We owe a response back to Growth on Wednesday. (Sorry for short notice). 1. How long is reasonable to block a d…

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  • Email: Re: spark ar/vr -- thoughts needed!

    Messages & email · 3 pp

    Elisabeth Diana: "Karina - what can we do to address this more bluntly than just playing whack a mole? I'm worried about this https://www.mirror.co.uk/news/uk-news/instagram-fuelling-mental-health-crisis-20551865" [Unattributed]: "My understanding is product…

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  • Teen Mental Health Deep Dive

    Presentation · 69 pp

    "The perfect image, feeling attractive, and having enough money are the most likely to have started on Instagram" [Started on Instagram, US n = 565; UK n = 557]: • Have to create the perfect image: US "39%", UK "51%" • Not attractive: US "41%", UK "43%" • Don…

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  • Age Management Escalation

    Research & report · 6 pp

    1. "PROACTIVE ENFORCEMENT -- How important is it that we proactively enforce based on age (i.e., try to detect and challenge people lying about their age)?" [a. Background]: • "We have recommended that, by 2021, we use machine learning models to proactively e…

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  • Email: Re: Instagram HPM 09/30/19

    Messages & email · 5 pp

    "We started discussing hiding likes in December 2017 after a joint policy and well-being roundtable in LA to solicit feedback from the community – the discussion revealed how big of negative impact like counts were having, especially on young creators. This le…

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  • Email: Re: Instagram Well-being Research September HPM

    Messages & email · 10 pp

    "On Instagram, mental health issues impact one of our core demographics (teens and younger users), as they generally demonstrate lower well-being. Mental health issues are also a leading driver of well-being complaints related to Instagram." "Social media is …

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  • Negative Experiences Survey - Oct 2019 Edition

    Presentation · 22 pp

    "Overall, teens have significantly more negative experiences than adults. Perceived reach was higher among teens than adults for 11 out of the 18 problem areas that we asked about." "Overall, the perceived reach of negative experiences on Instagram is quite h…

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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.