Meta & Children's Online Safety

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Meta's internal documents produced during litigation.

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  • [AC/Priv] Underage Reporting and Enforcement - XI/CSI

    Research & report · 3 pp

    "People Misrep team, owning the Underage E2E reporting and enforcement flow, focuses on impersonation problems, where age plays a relatively minor factor, resulting in an overall lower priority and understaffed on the Underage domain." "The Underage reporting…

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  • Teen Time Spent and Time Spent Product SOTU

    Research & report · 5 pp

    "Overall Takeaways/Recommendations: We are currently planning to sunset Take A Break as part of time management consolidation. This aligns with the fact that teens mostly have short sessions. Take A Break is likely not the appropriate market fit time managemen…

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  • Feed Ranking HPM

    Research & report · 5 pp

    "Entire Feed Ranking has a great half. Connected Ranking side, we exceeded our global cap-15 session goal and VPV goal. Blending/IFR joint-holdout also exceeds both global and teen cap-15 session goals. This is nearly mission impossible, when we set up goals i…

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  • Smart Defaults - Write Up

    Research & report · 11 pp

    "Almost all participants thought that younger users and new users should be defaulted to private" "• Almost all participants across ages believed that a young person's account (e.g., anyone below 11-13, and in some cases up to 15) should automatically be priv…

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  • IG Feed Relevance Working Group

    Research & report · 2 pp

    "We want to share a summary of learnings and suggestions for next half in this post... Given sampled teen and overall data, we verified that (1) more teen data leads to consistent teen NE wins and wins for overall NE in most cases; (2) teen data is more effici…

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  • Adam Mosseri Performance Reviews 2023

    Research & report · 21 pp

    "Prioritization. I think this has improved meaningfully in the past 12-24 months. Adam has been extremely clear about our focus on teens. This, combined with a more concise set of topline metrics, and more consistency in our stated product priorities, means th…

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  • Adam Mosseri 2022 H2

    Research & report · 5 pp

    "My primary goal was to ensure the app remains culturally relevant as measurement by sessions, time, and sharing, particularly with teens. Overall this went well. Reels have driven time to all time highs at ~41.9m per DAU globally and ~37.4m in the US. Session…

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  • Instagram Youth Well-being Assurance Audit - Phase 1 Audit Report

    Research & report · 19 pp

    "The Internal Audit (IA) team has completed the IG Youth Well-being Assurance Audit - Phase 1. This report is rated as 'Significant Improvements Needed' with 3 High, and 14 Medium risk observations." "Key observation themes are summarized below: - Inconsiste…

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  • Notes from CH and PA review

    Research & report · 1 pp

    "We have data to show that Teens have higher prevalences of violating content than Non-Teens (1.4x-1.8x SWOP), driven by Bullying (1.9x-3.1x) and SSI (1.8x-3.8x) and Cold Start users have higher prevalence of violating content (1.3x-2.8x SWOP) driven by Nudity…

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  • H2 2022 Project Ideas - AR

    Research & report · 4 pp

    We currently preserve underage data for up to 180d after being disabled - Youth pXFN have warned us that this is not defensible to regulators (particularly COPPA)

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  • Quant Report

    Research & report · 73 pp

    "[T]he majority of clinicians believe that social media can be addictive (US:85%, UK: 79%, BR:84%)"

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  • Reducing Bad Experiences for Our Users

    Research & report · 7 pp

    "My daughter ████, now 16, is what we call an experimenting creator. She posts about cars, and in a recent post, someone commented, 'Get back to the kitchen.' It was an awful experience for her -- she tried to report it, to no avail, as this is something…

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  • Instagram Reels Assurance Audit Report

    Research & report · 24 pp

    "Overall, while IG Reels has generally implemented the SOX controls required for ad products, several areas in content integrity and product features need significant improvements. IA identified 4 High risk, 20 Medium risk, and 3 Low risk observations during t…

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  • SSCM Reels Teen Experiences (Interviews) WIP - Ipsos Copy

    Research & report · 9 pp

    "Reels featuring kids/tweens, and teens (i.e., 0-15) dancing and posing are pervasive, and often show up on people's Reels experience, even in cold starts. While much of this content is benign (they may be uninteresting to users, but not necessarily harmful), …

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  • IG Growth Onboarding - [Redacted]

    Research & report · 10 pp

    "Our overall growth in the US has plateaued and we've recently seen concerning decline in US Teen growth, especially with early teens, indicating an existential threat for not just IG but the company overall. The Growth team's top goal this half is to reverse …

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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.