Meta's internal documents produced during litigation.
488 records · How documents are sourced
14 records · All
Presentation · 31 pp
"Objective - Unlock the ability for high school and college students to discover and connect with people from school (Phase 01) and provide a safe space to be authentic and build community with schoolmates (Phase 02), to give teens a new reason to join/find m…
1excerpt
Presentation · 48 pp
"Our competitors in social connection are leveraging school integrations as a way to keep in touch with their community. Can we take this a step further and use school networks as a lever for acquisition?" "How can we position Instagram as integral to navigat…
1excerpt
Research & report · 10 pp
[Overview]: "The teen population on Facebook is decreasing and so one of the key goals of the Youth Growth team is to get teens onto Facebook and to stay there. To do so, the Youth Growth team is building products centered around High School Communities."
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Research & report · 5 pp
[High School Communities]: "[W]e learned that increasing high school profile completion drives engagement and DAP, as it makes it easier for Teens to message each other and join peer-heavy groups. We're investing in aggressively driving high school profile com…
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Messages & email · 2 pp
████: "I met with ████ from the TBH team earlier this week to pick his brain on teens... Here are the highlights: 1. Their growth strategy was to go school by school. They would create an IG account with a bio saying 'TBH coming to your school' and…
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Research & report · 22 pp
"For Tweens, we need to develop a strategy to get them onto Messenger and Facebook." "We formalized our Youth Defense Task Force, tools and dashboards. This team focuses on building pipelines and systems to detect and respond to experiments and rollouts acros…
3excerpts
Research & report · 26 pp
"Support pilot program and medium-volume launch of Nametag high school networks, the first product just for teens, and leverage it as a first-ever opportunity anopportunity to experiment with teen-first, never-before-tested hyper-targeted house ads and partner…
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Research & report · 11 pp
[Program Objectives]: "The ambassador program will aim to:" "Recruit and onboard teen tastemakers to act as our plug at local high schools within 5 key markets" "Drive product adoption through word of mouth for upcoming launch initiatives" "Create phys…
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Messages & email · 4 pp
████: "hey all, the Instagram teen's team is currently doing some data analysis around local for teens. Specifically we are interested to study teen penetration and engagement on school level in US. So our question on our end is, let's say we have locati…
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Messages & email · 34 pp
"Lifetime Value (LTV) This number is core to making decisions about your business. Lifetime value is the cumulative total 'value' (usually expressed as 'profit') you expect from a customer/user. With this number, we can make better decisions regarding how much…
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Messages & email · 2 pp
• "We should figure out whether pushing Facebook, Messenger and Instagram together to teens in the same areas is a good idea." • "Building separate high school and/or messaging features inside Instagram might be more a more effective strategy to engage teens i…
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Presentation · 31 pp
[Contents]: "H1 Plan: What we shared with Zuck Oct. 27" [2017 Top-Line Goal]: • "Strategic goal: Time Spent Share" — "What percent of all <= 18 smartphone + tablet time is an FB experience?" • "Operational metric: Aggregate Total Time Spent" — "e.g. '15 b…
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Messages & email · 4 pp
"Our overall company goal is total teen time spent, which is MAP * MAP/DAP * TS/DAP." "Mark has decided that the top priority for the company in H1 2017 is teens." "Global PYMK: We believe that we can generate a bunch of new value by emphasizing teen:teen co…
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Messages & email · 25 pp
"We estimate that we have 32% of global youth smartphone time spent" [Smartphone DAP (<18)]: • United States: "29M Total" • Western Europe: "29M Total" • RoW: "155M Total" [Smartphone TS/DAP]: • United States: "2.9 hours/DAP" • Western Europe: "2.6 hours/DAP…
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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.
Meta & Children's Online Safety