Documents

Meta's internal documents produced during litigation.

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  • California v. Meta: Complaint for Injunctive and Other Relief

    Court filing · 233 pp

    Allegations, not findings. Open the quoted internal records to read the source.

    [Complaint]: Instagram heavily emphasized content that promoted negative appearance comparison. Fashion and beauty, relationships, "[w]estern pop stars who emphasize their bodies," and images that "emphasize women's bodies generally (e.g., cleavage, swimwear)"…

    36excerpts

  • Email: Updated Cheat Sheet on WSJ Leaks + Testimony

    Messages & email · 5 pp

    ████: "Sheryl, Please find the updated Cheat Sheet based on your feedback today: • Added the toplines you wanted from Monika and Antigone's prep docs • Updated with latest figures on hate prevalence and % of hate we remove before seen vs what it was in …

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  • Daisy Controls Default Comparison - Preliminary Results

    Research & report · 12 pp

    "During the initial testing of Daisy controls there were two approaches to the default setting. While some teens had the choice to hide their like counts (opt-in condition), others had their like counts hidden for a period of time and then were given the optio…

    1excerpt

  • Email: Re: Daisy Ownership

    Messages & email · 9 pp

    "Pure Daisy did not ship because it was not impactful from the lens that IG was evaluating previously and was pretty negative to FB metrics."

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  • Reels Integrity: Sizing the Challenges

    Presentation · 25 pp

    "There are multiple (15+) teams working on Reels launching a high volume of product improvements (200+ on 2021 H1).This product pace and complexity is leading to greater volatility in integrity." "We released a high volume (200+ in H1 2021) of product launche…

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  • Likes and Social Comparison on Instagram

    Research & report · 15 pp

    "Seeing more posts with high Like counts (10+ for friends, 10K+ for verified accounts) is associated with feeling worse: more negative and less positive social comparison." "Like counts are likely more strongly associated with negative comparison than comment…

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  • Email: Re: Daisy Update 8.17.20

    Messages & email · 9 pp

    ████: "At the review last week, we discussed that there is a very high bar to make a ship case for Daisy... the recommendation is to develop a comms plan to roll back Daisy." ████: "There are downsides to Daisy, but I think it is one of the clear…

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  • Email: Daisy experience and thoughts

    Messages & email · 3 pp

    Mark Zuckerberg: "I get that some people, especially teens, may feel self-conscious about posting content that doesn't get enough likes. I'm not sure if the tests showed this was actually helpful at all for those use cases, but that's not really relevant to my…

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  • Email: Re: Social Comparison & Well-being

    Messages & email · 7 pp

    Jennifer Guadagno: "Social comparison is important to loneliness: Social comparison is the most important driver of loneliness. Given our large Inc. wide Loneliness focus that was just approved by Mark, social comparison becomes an important area to focus on a…

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  • Email: Re: Instagram HPM 09/30/19

    Messages & email · 5 pp

    "We started discussing hiding likes in December 2017 after a joint policy and well-being roundtable in LA to solicit feedback from the community – the discussion revealed how big of negative impact like counts were having, especially on young creators. This le…

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  • Youth Empathy Framing

    Research & report · 14 pp

    "Young teens (~13) don't feel safe using their real name, identity or any clues that could lead to strangers finding them due to privacy and safety concerns." "PAC is keenly aware that prevalence rates for bullying/harassment is higher in teens than adults an…

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  • Review 2: How Contribution Affects Engagement on Facebook

    Research & report · 14 pp

    "13. Are there any controversial or "FB unfriendly" headlines that someone (e.g. a Facebook critic who may be looking for "clicks") could write about this paper? We are asking this question so that you can help us think through (and potentially help mitigate!)…

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    Digital Me: Exploring Tweens' Social Media Habits

    Research & report · 42 pp

    "Tweens are already on social media. They decide on which app is for them based on the app's user base. The real driver for tween engagement on social media is entertainment. Currently no social media app truly feels like it was made for them or fully fulfills…

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    Problematic Use: Product Audit

    Presentation · 3 pp

    "Antagonists: Ig mostly focused on teens and youth Endless feed IG / tiktok Watch auto play (netflix Slot machine effect pull down to refresh Notifications Discover more Metrics for advertising" "Researchers' concerns regarding Facebook and Instagram appear …

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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.