Meta's internal documents produced during litigation.
488 records · How documents are sourced
13 records · All
Messages & email · 2 pp
• "We should figure out whether pushing Facebook, Messenger and Instagram together to teens in the same areas is a good idea." • "Building separate high school and/or messaging features inside Instagram might be more a more effective strategy to engage teens i…
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Messages & email · 27 pp
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Presentation · 31 pp
[Contents]: "H1 Plan: What we shared with Zuck Oct. 27" [2017 Top-Line Goal]: • "Strategic goal: Time Spent Share" — "What percent of all <= 18 smartphone + tablet time is an FB experience?" • "Operational metric: Aggregate Total Time Spent" — "e.g. '15 b…
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Messages & email · 3 pp
Adam Mosseri: "The other open question is what does success look like for teens. It sounds like we care primarily about visitation, but that may not be the best metric to goal around. The question then becomes do we care primarily about time, which is where we…
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Messages & email · 2 pp
"We have two big 'build' opportunities: a. Under-13s, including regulated Under-13s b. Social entertainment and video."
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Messages & email · 4 pp
"Our overall company goal is total teen time spent, which is MAP * MAP/DAP * TS/DAP." "Mark has decided that the top priority for the company in H1 2017 is teens." "Global PYMK: We believe that we can generate a bunch of new value by emphasizing teen:teen co…
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Messages & email · 25 pp
"We estimate that we have 32% of global youth smartphone time spent" [Smartphone DAP (<18)]: • United States: "29M Total" • Western Europe: "29M Total" • RoW: "155M Total" [Smartphone TS/DAP]: • United States: "2.9 hours/DAP" • Western Europe: "2.6 hours/DAP…
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Messages & email · 9 pp
████: [Lifestage Questions]: "1. How is CO going to monitor and review reports? Will it be exactly the same process and standards that are used for FB content?" "2. How will we be deciding who is a fraudulent account when people report specific users…
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Presentation · 24 pp
[Facebook Australia Insights]: "Each Half Year, Marketing Science can present a summary of relevant studies and key findings to agencies, detailing studies relevant to their clients." "We answer questions on a vertical or category level, including:" • "Trendi…
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Messages & email · 3 pp
Mark Zuckerberg: "However, I'm worried that even if Live is a new raw format that young people enjoy, they may quickly migrate to a standalone product with a clean graph if we don't fix our graph issues for this audience. That is, they may like Live, but still…
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Messages & email · 7 pp
Mark Zuckerberg: "I'm excited about pushing ahead as fast as we can on Live because it is the most unique and promising new development in two spaces we care about deeply but are behind in: video and teens... This can be the beachhead we need to expand into ot…
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Presentation · 34 pp
"We have a significant DAP and Engagement (TS/DAP) problem with Teens and Young Adult people in the US. This is worse than we previously thought and getting worse over time. We know this is true in other markets (!US) and are in the process of getting analogou…
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Presentation · 20 pp
"Globally, under-13s are deeply under-served for social sharing" "Regulations like US COPPA have restricted growth of kid-kid or kid-parent social networks" [Our Key Hypotheses, 3]: "Adults are Toxic Unless we allow teens to share separately from adults, th…
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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.
Meta & Children's Online Safety