Meta's internal documents produced during litigation.
488 records · How documents are sourced
5 records · All
Messages & email · 5 pp
████: "In 2024, the organic IG Reels watch time budget will increase from -6.4% to -7.8% to account for the impact of Reels ad load increases on Reels consumption. The impact of Reels ads on engagement is typically immediate on Reels organic watch time, …
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Messages & email · 8 pp
[Highlights]: 2. "Ecosystems - US User Lifetime Value (Phase 1): Based on a conservative set of assumptions, we find the lifetime value (LTV) of users in the United States to be between $200 and $350. People who join FB as 13 year-olds have an LTV of approxima…
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Presentation · 16 pp
"All figures are presented as ballpark approximations since many simplifying assumptions were made." "The major takeaway from this work is that we are in the right range if we spend $100-$200 per teen." "The lifetime value of a 13 y/o teen is roughly $270 pe…
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Messages & email · 20 pp
"'The young ones are the best ones'" "The difference in long term retention can be dramatic, with the people who signed up for Facebook when they were young teens being 100% higher than those who joined FB as young adults" 2. "We care because it:" • "Makes t…
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Messages & email · 34 pp
"Lifetime Value (LTV) This number is core to making decisions about your business. Lifetime value is the cumulative total 'value' (usually expressed as 'profit') you expect from a customer/user. With this number, we can make better decisions regarding how much…
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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.
Meta & Children's Online Safety