Documents

Meta's internal documents produced during litigation.

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488 records · All

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  • Integrity Update

    Presentation · 3 pp

    "[S223016] Mistakenly autoclosing VHS/EHS jobs (e.g. terrorism, suicide, child nudity), due to a logic mapping issue that was put in place in March as part of WFH response, affecting ~10% of all auto-close traffic (~415K jobs/week). Fix has shipped to 100% and…

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  • Appearance-based social comparison on Instagram

    Research & report · 7 pp

    "Teen girls perceive Instagram as the 'worst' social media app in terms of body and appearance comparison." "Appearance-based comparison is common on Instagram. One-third (33%) of people say they compare their appearances to others' often or always. Nearly ha…

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  • Reels Mimicry integrity risks

    Research & report · 5 pp

    "TL;DR - Roughly ~10% of reels associated to trends could come from underage users (<13) - We plan to scale mimicry by amplifying trends in H121 potentially making the size of the problem bigger - It seems that we are not equipped integrity wise to address th…

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  • Email: Re: Daisy Ownership

    Messages & email · 9 pp

    "Pure Daisy did not ship because it was not impactful from the lens that IG was evaluating previously and was pretty negative to FB metrics."

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  • CIPGO Identity Integrity Pillar 2021-H1 Roadmap

    Research & report · 3 pp

    "Build efficiency and decrease our ID verification backlog from ~500k to <6k jobs through automation (both auto-reject and auto-accept)." "Review of the account photos to determine if user is <13 years old, and if so, user is checkpointed" "Size: ~780k" "Goal…

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  • Emerging Reels Integrity Challenges

    Presentation · 19 pp

    "TLDR: The Reels ecosystem makes it more vulnerable to integrity challenges" "1 There are multiple Reels teams launching a high volume of product improvements, leading to increases in sexually suggestive and objectionable content." "2 The focus on entertainm…

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  • Reels Integrity: Sizing the Challenges

    Presentation · 25 pp

    "There are multiple (15+) teams working on Reels launching a high volume of product improvements (200+ on 2021 H1).This product pace and complexity is leading to greater volatility in integrity." "We released a high volume (200+ in H1 2021) of product launche…

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  • Youth H2 2021 - 1-Page Planning [IG Leads Review]

    Research & report · 23 pp

    "We believe that in addition to building an age appropriate experience with guardian supervision we must build some sticky new features that are built for Tweens first in order to make the experience truly compelling to Tweens. We hosted a design sprint to exp…

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  • When User-Engagement ≠ User-Value

    Research & report · 16 pp

    "We limit the amount of information in notifications because we want people to come onto the site. A few years ago we stopped sending out emails telling you what happened – e.g. telling you what your friend did – instead we just say 'someone commented on your …

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  • Email: Instagram Marketing HPM | November 2020

    Messages & email · 5 pp

    "What pain points do Black users aged 13-14 experience on Instagram?" "Young Black users of Instagram report experiences of cultural appropriation and race-based negativity on the platform. Coupled with perceptions of algorithmic bias (that Instagram's algori…

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  • [Product Policy Research] Evaluation of [Cosmetic Surgery Filters]

    Research & report · 17 pp

    "Should we allow augmented reality (AR) effects that promote beauty standards only attainable through plastic surgery? We're seeing a rise in popularity of beauty effects – both in creation and use – which has reinvigorated the conversation on the stance that …

    2excerpts

  • Chat: shouldn't do proactive enforcement unilaterally

    Messages & email · 3 pp

    Robert Michael Sherman: "We talked with them a year ago about youth issues, which was when we had the discussion around age verification. One takeaway from that was that we should begin advocating for platform-level/industry-level solutions as opposed to FB 'o…

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  • "Bad Experiences" Measurement: Plan for a 2021 plan

    Presentation · 36 pp

    "Examples of bad experiences often in policy gaps… Thinspiration… Easy to find content adjacent to eating disorder part of SSI and to broader social comparison and body image issue-triggers."

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  • Chat: God knows what happened to those kids

    Messages & email · 3 pp

    Pouya ████: "BTW this SEV is particularly painful. Thousands of minors have been reporting IIC T1 abuse and even though we knew that there is IIC T1 going on (more than 50% of which is sextortion which can lead to suicide) we haven't done anything. We ha…

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  • Chat: feeding the spiral

    Messages & email · 4 pp

    Wendy Gross: "people feel low and then content makes them feel worse" ████: "but this should support our 'feeding the spiral' theory right? regardless of who starts it, someone feeling bad sees content that makes them feel bad, they engage with it, and …

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  • Likes and Social Comparison on Instagram

    Research & report · 15 pp

    "Seeing more posts with high Like counts (10+ for friends, 10K+ for verified accounts) is associated with feeling worse: more negative and less positive social comparison." "Like counts are likely more strongly associated with negative comparison than comment…

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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.