"In H1'22, we proposed defaulting new teens into Take a Break based on positive feedback from teens, parents, regulators, and press."
"Why we did not pursue it
1. Leadership shared that the bar for defaults is high and should consider policy/legal requirement…
"Our competitors in social connection are leveraging school integrations as a way to keep in touch with their community. Can we take this a step further and use school networks as a lever for acquisition?"
"How can we position Instagram as integral to navigat…
Leah ████: "Product pivoted to recommending allowing 18-20 year olds to message unconnected minors if the age gap is <2 years after learning that blocking threads from 18-20 year olds to teens would impact 7.7% of threads to teens."
"Data shows blocking…
"We wanted to share some (rather concerning) early data insights and next steps, as we looked into recommendability and media quality of US Teens' Top recommended Reels."
"Anecdotal evidence indicates that Teens see higher levels of non-rec content. An ex-Met…
"IG DIOps proactively reviewed IG surfaces by assessing the search results of 16 Queries, Tags and Emojis (e.g. tweenxstars, #cutegirls and Little # &) 50+ suspicious accounts were found, and we observed patterns indicating the existence of a much larger netwo…
████: "As I understand parental gatekeeping is much larger for 13yo - should we focus more on 14-17? Do we have data that shows that if 13yo don't start using IG - it is much harder to get them excited to join IG at 14+?"
████: "████ has a s…
"Context: following a recent child safety incident (detail) an XFN team across Policy, Product, Legal and Public Affairs came together to re-evaluate an exception that allows 18-20yo to message minors (13-17yo) on Instagram. This exception stands in contradict…
Antigone Davis: "In getting feedback from policy leadership w/r/t policy's integrated youth plan, Erin Egan asked about the development of company positions and 'overarching strategy' regarding the spectrum of youth issues: Age Assurance, Addiction/Problematic…
Gail ████: "Hi both, I see you are both on the call for 18-20 talking to unconnected minors."
Gail ████: "For 2) the safety risk appears to be from messaging per se, possibly exacerbated by age liars. Anand's data indicated that 32% of IIC reports…
"The p90 threshold for late night (10 PM - 4 AM) time spent over the last 28 days corresponds to 25 minutes per day on IG."
"35% of late night time spent for p90+ teens comes
from sessions that had a notification delivered within 5 minutes of starting a sessi…
"Prioritization. I think this has improved meaningfully in the past 12-24 months. Adam has been extremely clear about our focus on teens. This, combined with a more concise set of topline metrics, and more consistency in our stated product priorities, means th…
"My primary goal was to ensure the app remains culturally relevant as measurement by sessions, time, and sharing, particularly with teens. Overall this went well. Reels have driven time to all time highs at ~41.9m per DAU globally and ~37.4m in the US. Session…
"Youth is one of the more acute social issue challenges we face right now with a level of external scrutiny that has increased substantially over the last 6 or so months."
"We are facing over 1000 lawsuits from AGs, school districts and parents alleging that …
"One method we're using is to remove minors in inbox search for unconnected adults… You can typically search for people you are not connected w/ in Inbox search (i.e. start a new message w/ someone you're not connected to in this way); this blocks that feature…
"[Bad actor number 2] had a total of 900 message threads within a few months With 338 reactive reports against both the account and message threads. Many of these reports contained signals of sextortion. However, you'll see none of them were actioned for sexto…
"The Internal Audit (IA) team has completed the IG Youth Well-being Assurance Audit - Phase 1. This report is rated as 'Significant Improvements Needed' with 3 High, and 14 Medium risk observations."
"Key observation themes are summarized below:
- Inconsiste…
"Users' perceived control can be validly measured across age cohorts with questions assessing low attentiveness around platform use (i.e., spending more time, checking, and consuming content without realizing it) and low capability to change platform use (i.e.…
"56% of IG teens surveyed say it's difficult to manage how much time they spend on social media and 14% say IG makes it worse"
"Teens and young adults are more likely to report experiencing problematic use, consistent with developmental differences in self-co…
████: "Can I please see the Mercury project results? ████ led me to ████ who is... not being responsive."
████: "I actually DON'T have access to those results myself, as they were kept pretty confidential... all that is to say, happy t…
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Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.