Meta's internal documents produced during litigation.
488 records · How documents are sourced
488 records · All
Presentation · 24 pp
[Facebook Australia Insights]: "Each Half Year, Marketing Science can present a summary of relevant studies and key findings to agencies, detailing studies relevant to their clients." "We answer questions on a vertical or category level, including:" • "Trendi…
1excerpt
Messages & email · 3 pp
Mark Zuckerberg: "However, I'm worried that even if Live is a new raw format that young people enjoy, they may quickly migrate to a standalone product with a clean graph if we don't fix our graph issues for this audience. That is, they may like Live, but still…
1excerpt
Messages & email · 7 pp
Mark Zuckerberg: "I'm excited about pushing ahead as fast as we can on Live because it is the most unique and promising new development in two spaces we care about deeply but are behind in: video and teens... This can be the beachhead we need to expand into ot…
1excerpt
Presentation · 34 pp
"We have a significant DAP and Engagement (TS/DAP) problem with Teens and Young Adult people in the US. This is worse than we previously thought and getting worse over time. We know this is true in other markets (!US) and are in the process of getting analogou…
1excerpt
Presentation · 20 pp
"Globally, under-13s are deeply under-served for social sharing" "Regulations like US COPPA have restricted growth of kid-kid or kid-parent social networks" [Our Key Hypotheses, 3]: "Adults are Toxic Unless we allow teens to share separately from adults, th…
1excerpt
Messages & email · 5 pp
Mark Zuckerberg: "Here's what I have written for what I hope we accomplish in 2016:" [3 Year Arc]: - "Time spent increases by 12%" - "Teen trend is reversed" [Key Countries]: - "US: teens, sharing, engagement, sentiment" "We don't need company goals for all…
1excerpt
Messages & email · 8 pp
Emily Eckert: • "Our vertical model is working well. With a larger team, we are expanding to new verticals and deepening our focus in top markets." ◦ "Keep: Public Figures, Music, Fashion, Teens, Photography" ◦ "New Investment: Sports, Publishing/News (thi…
1excerpt
Messages & email · 11 pp
0excerpts
Research & report · 14 pp
"13. Are there any controversial or "FB unfriendly" headlines that someone (e.g. a Facebook critic who may be looking for "clicks") could write about this paper? We are asking this question so that you can help us think through (and potentially help mitigate!)…
1excerpt
Messages & email · 3 pp
"Here's 1 more story that's pretty neat: The team thought it might be fun for teens to access Teen Feed by shaking their phones. When teens tried that out a couple weeks ago, they said it was kinda cool, but that it wouldn't work because if they did that durin…
1excerpt
Messages & email · 4 pp
Mark Zuckerberg: "The most concerning of these to me is time spent. Most of these goals I view as in our control, but time spent seems more subject to macro trends we're just trying to predict around the balance of apps people will use and Facebook's place am…
1excerpt
Messages & email · 30 pp
████: "quick thought on today's hc planning exercise" "Felt like we were over-indexed towards the leadership and team that we have and our ability to execute than thinking about the big bets that will get us to a great place in a few years. Would be gre…
1excerpt
Messages & email · 3 pp
0excerpts
Presentation · 20 pp
0excerpts
Research & report · 3 pp
"Respondents were asked to list the 5 most used apps on their child's primary device. Note similar growth of FB, IG, and SN. By age 12, ~25% of pre-teens are (presumably) using Instagram."
1excerpt
Presentation · 48 pp
0excerpts
Research & report · 42 pp
"Tweens are already on social media. They decide on which app is for them based on the app's user base. The real driver for tween engagement on social media is entertainment. Currently no social media app truly feels like it was made for them or fully fulfills…
1excerpt
Research & report · 15 pp
0excerpts
Presentation · 3 pp
"Antagonists: Ig mostly focused on teens and youth Endless feed IG / tiktok Watch auto play (netflix Slot machine effect pull down to refresh Notifications Discover more Metrics for advertising" "Researchers' concerns regarding Facebook and Instagram appear …
1excerpt
Messages & email · 2 pp
0excerpts
Presentation · 68 pp
"The stance we have historically taken is to give people control, but not in a way that hurts metrics."
1excerpt
Presentation · 67 pp
0excerpts
Presentation · 21 pp
0excerpts
Presentation · 4 pp
"TL;DR How might we help tweens discover, curate, and go deep on their interests on IG? - While the majority of impressions are on connected content, young teens enjoy consuming Reels as a source of entertainment more than other age cohorts. - Tweens say they …
1excerpt
Sources: published internal records, unsealed discovery exhibits and court filings in MDL 3047 and related litigation. An allegation in a filing is not an independently verified fact.
Meta & Children's Online Safety