Robert Chen: "What can we build for 9th graders? 8th graders? 7th graders? 6th graders?"

"Winning Teens = Winning Generations" "Thesis: Facebook, if it is to win with teens, will win with teens (13-18 y/o's) on a generation by generation basis." "Thus, we cannot hope to convert current 13-18 y/o's to Facebook if they already have a different set of primary social apps (in the US these are SC and IG)" "We will, instead, need to capture people before they are set in their social media use" "What can we build for 9th graders? 8th graders? 7th graders? 6th graders?" "What can we build for when people join a new school? How can we build products that make it so that when you start Middle School, Facebook is the best product to use and the way you connect with your peers?"