• "Teen Opportunity Cost and Lifetime Value. Caveat: There are lots of assumptions going into the below numbers. Consider them ballpark estimations."
◦ "Just in the US, we have an opportunity cost of $150 million a year in 2019...this rises to $1.8 billion per year in 2030"
◦ "The total present value loss is ~$12 billion"
◦ "By 2030, Facebook will have 30 million fewer users than we could have otherwise if we do not solve the teen problem"
◦ "The lifetime value of a 13 y/o teen is roughly $270 per teen"
▪ "Spending above that should result in much more scrutiny"