"We are aligned on the importance of young teens/tweens for winning teens longer term"

[What I will do]: • "Locations data: By 4/19, share normalized teen/adult FB location feature usage data" • "Branding: Connect with ████ on branding work which targets young teens/tweens (4/16)" • "Snapchat Teen Action Panel: Share update from MINT/ ████ on accelerating recruitment of US iOS teens for the action panel (by 4/19)" [Takeaways from the Competitive Landscape Review on 4/12]: • "We currently consider Instagram a competitor in many respects (e.g., teens social sharing) but also collaborate (e.g., high school data) with them" • "We are aligned on the importance of young teens/tweens for winning teens longer term" • "For Big Bets focused on the US, iOS is the most important platform to build for, given the high iOS market share" • "We want to explore authority figures and influencers as ways to onboard more teens more rapidly. These people are as varied as club leaders, student body leaders, teachers, and celebrities (e.g., Kim Kardashian)" • "We agree on the importance of brand and branding, especially with regards to young teens/tweens" • "High School, Fox Mode, and Close Friends are our current attempts at creating a separate teen space" • "We want to track whether IG has any softness in the younger age cohorts"