Robert Chen: "We have an acquisition problem for young teens"

Internal document

Narratives:Youth Targeting

• "Locations Data: US teens overindex by 2.3X on Messenger live location sends compared to adults" ◦ "Implication: This suggests that there may be an opportunity to build more location products for teens" "Implication: We have an acquisition problem for young teens. Strongly negative brand likely plays into this." • "Why do people open Facebook? - from ████" ◦ "Younger people come for notifications around messaging" ▪ "Implication: Let's figure out how to put messaging in the main app for teens"
— Unnamed employee