Robert Chen: "Location Location Location. How can we get teens to share their location with us so we can leverage that data for awesome product experiences and also analytics around high schools?"

[Immediate Focus Areas]: "2. Up-level the priority of broad branding work for Youth. I am not a marketer, but I can help tell the story/be an advocate of why we need to invest more in branding." "a. Rationale: Starting at the top of our company, there has been the belief that 'We haven't had to do a huge amount of marketing outside the product.' (Mark @ last week's Q&A.) And that the product will grow naturally once you connect people. My thesis is that this has led to a systematic underinvestment in branding, especially for teens in the Western world." [Longer-term Focus Areas (things on my mind but I might not have capacity to work on)]: "1. In the US, the 19-22 age group is weakening on FB Core App (and by extension FB Messenger, because Messenger's fate is largely tied to FB Core App). 19-22 has historically been our strongest group. That group will weaken in the US and other Snapchat strong countries. We should take action sooner than later—it's hard and expensive to reverse death spirals." "3. Youth Prioritization Framework. I've worked on this in fits and starts. One attempt was the time spent equations. As Luc mentioned yesterday, once we pick all the 'low hanging fruit,' this will become more important." "4. High School Communities. Super excited that ████ is working on this. Glad we picked up the ball. Not yet sure how I can help but will keep on radar." "5. Location Location Location. How can we get teens to share their location with us so we can leverage that data for awesome product experiences and also analytics around high schools?" [Snapchat is a Multi-Generational Challenge]: "Based on this framing, I advocate for:" "i. Greater product focus for the 19-22 year-old demographic in Snapchat strong countries" "ii. Increased study and use of youth-oriented branding to capture youth when they receive their 1st smartphone"