Mark Zuckerberg

"Build a daily behavior by giving Teens reasons to check the camera everyday through scalable new content"

STRATEGIC GOALS Integrate platform into IG to see if AR effects can get strong product market fit with FCI Teens by tapping into IG teens community and cultural moments (this is …

Unnamed employee

Youth Targeting

"For sensitive research, we can mitigate the risk in two ways: • Be mindful about how we structure the research and communicate the findings • Conduct highly-sensitive research under attorney-client privilege"

What makes research sensitive? Sensitive means research that may have comms, policy, or legal risks" …

Unnamed employee

Concealment

"Goal: Grow MAP, DAP, and time spent among U13 kids"

[2017 Top-Line Goal]: "Strategic goal: Time Spent Share" — "What percent of all <= 18 smartphone + tablet time is an FB experience?" …

Unnamed employee

Youth TargetingProfits over Safety

"Goal: Increase US teen time spent"

[Contents]: "H1 Plan: What we shared with Zuck Oct. 27" [2017 Top-Line Goal]: "Strategic goal: Time Spent Share" …

Unnamed employee

Youth Targeting

"Mark himself has suggested that the anger reaction is a reasonable way to express that you don't like a piece of content (link here), even as we currently count it as 4x as important as a less ambiguous 'like' for giving you more such content."

Indeed, even Mark himself has suggested that the anger reaction is a reasonable way to express that you don't like a piece of content (link here), even as we currently count it as …

Unnamed employee

Profits over Safety

"Our Well-being team has been focused this half on 'defensive' strategies; ways to mitigate the negative effects of Facebook on people's well-being. Problematic Use* is more prevalent than previously thought (12.5 % of people affected)."

Unnamed employee

Knowledge

"The algorithm is absolutely tuned to maximize engagement in an maximally empirical, principle-less way"

[S]o, relevant to the lawsuits, and some foreshadowing from Mark in Q&A just now –– basically the company position is that time spent and engagement metrics proxy user value and …

Unnamed employee

Concealment

"We are on track to beat top-line goals across DAP, MSI, sessions and time spent."

Unnamed employee

Youth Targeting

"We have not turned around US Teen DAP. In fact, we learned that the trend is even worse per person (vs. per account)."

[LOWLIGHTS]: "We have not turned around US Teen DAP. In fact, we learned that the trend is even worse per person (vs. per account)." [Our Strategy]: "1. …

Unnamed employee

Youth Targeting

████ on Lifestage app: "there is no age cap (they are relying on people reporting non-students, impersonators), there are no nudity or porn filters in the app, they have not thought about burner phones, and this has not gone through security review but the team doesn't think it has to."

████: [Lifestage Questions]: "1. How is CO going to monitor and review reports? Will it be exactly the same process and standards that are used for FB content?" "2. …

Antigone Davis and names withheld in filing

Profits over SafetyConcealment

████: "'death group' hashtags in Russia encouraged teenagers to commit suicide"

[Site Integrity: Key issues to resource, Executive Summary]: "There are 4 key areas that we believe will benefit from more intense integrity work." …

Name withheld in filing

Knowledge

████: "Mark has decided that the top priority for the company in H1 2017 is teens"

Our overall company goal is total teen time spent, which is MAP * MAP/DAP * TS/DAP." "Mark has decided that the top priority for the company in H1 2017 is teens." …

Name withheld in filing

Youth Targeting

"targetting 11 year olds feels like tobacco companies a couple decades ago (and today)"

████: "oh good, we're going after <13 year olds now?" ████: "zuck has been talking about that for a while" …

Names withheld in filing

Youth Targeting

"I don't see us funding [the Well-Being 10x initiative] from Instagram any time soon"

David Ginsberg: "Mark, As part of the contingency headcount process we are requesting additional headcount to fund the 'Well-being 10x' initiative." …

David Ginsberg · Susan Li · Tom Alison · Adam Mosseri

Profits over Safety

"Well-being is the existential question we face, and we lack a strong understanding of our effects on people's well-being as well as roadmap of work that demonstrates we care about well-being."

Adam Mosseri: "We kicked off a bunch of work in 2017 that ended up being mostly folded into MSI. …

Adam Mosseri · Fidji Simo

Profits over SafetyKnowledge

"we have abused the notifications channel as a company"

Guillermo Spiller: "We're asking for your help to decide on a short-term trade-off between US DAP and notifications experience. …

Guillermo Spiller · Alex Schultz · Andrew Bocking

Profits over Safety

"given the size of the CEI removal number, I think [reporting] it separately may better contextualize it so people aren't scared of what's happening on FB... we need approval from Mark to release CEI [data] at all"

Andrea Saul: "My feeling is that we should release everything together post-election, with one possible exception of the CEI data. …

Andrea Saul · Guy Rosen and names withheld in filing

Concealment